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Consumer-based brand equity of South African luxury fashion brands
16 references·1 citing·38 second hop
Consumer-based brand equity of South African luxury fashion brands (2023)Consumer-based brand equity of South Afri…Detecting Common Method Bias (2019)Detecting Common Method BiasCommon method bias in applied settings: The dilemma of researching in organizations (2019)Common method bias in applied…Consumer-Based Brand Equity Conceptualisation and Measurement (2010)Consumer-Based Brand Equity C…Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework (2007)Measuring Consumers' Luxury V…Customer-based brand equity for a destination (2007)Customer-based brand equity f…Consumer‐based brand equity: improving the measurement – empirical evidence (2005)Consumer‐based brand equity: …Measuring Attitude toward the Brand and Purchase Intentions (2004)Measuring Attitude toward the…Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale (2002)Measuring Brand Equity: An Ev…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…The measurement and dimensionality of brand associations (2000)The measurement and dimension…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Brand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Alternative Ways of Assessing Model Fit (1992)Alternative Ways of Assessing…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …The role of brand experience on brand equity: Mediating effect of authenticity in new luxury fashion brands (2023)The role of brand experience …Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1992Alternative Ways of Assessing Model Fit27,192 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
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  • 2004Measuring Attitude toward the Brand and Purchase Intentions1,807 cited
  • 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
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  • 2000The measurement and dimensionality of brand associations1,007 cited
  • 2019Common method bias in applied settings: The dilemma of researching in organizations995 cited
  • 2007Customer-based brand equity for a destination809 cited
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  • 2002Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale613 cited
  • 2007Measuring Consumers' Luxury Value Perception: A Cross-Cultural Framework

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516 cited
  • 2010Consumer-Based Brand Equity Conceptualisation and Measurement508 cited
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    • 2023The role of brand experience on brand equity: Mediating effect of authenticity in new luxury fashion brands11 cited