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A Systematic Mapping Study of Using the Cutting-Edge Technologies in Marketing: The State of the Art of Four Key New-Age Technologies
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A Systematic Mapping Study of Using the Cutting-Edge Technologies in Marketing: The State of the Art of Four Key New-Age Technologies (2023)A Systematic Mapping Study of Using the C…Influence of new-age technologies on marketing: A research agenda (2020)Influence of new-age technolo…Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience (2018)Digital Sensory Marketing: In…The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing (2017)The Internet of Things (IoT) …Value co-creation with Internet of things technology in the retail industry (2016)Value co-creation with Intern…The use, benefits and challenges of using the Internet of Things (IoT) in retail businesses: A literature review (2016)The use, benefits and challen…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Examining the antecedents and consequences of perceived shopping value through smart retail technology (2019)Sample Size for Survey Research: Review and Recommendations (2020)Using big data for co-innovation processes: Mapping the field of data-driven innovation, proposing theoretical developments and providing a research agenda (2021)How Smart, Connected Products Are Transforming Competition (2014)An empirical examination of consumer adoption of Internet of Things services: Network externalities and concern for information privacy perspectives (2016)Wearable technologies: The role of usefulness and visibility in smartwatch adoption (2016)Internet of things support for marketing activities (2018)Retail Apocalypse or Golden Opportunity for Retail Frontline Management? (2019)Towards a framework for understanding ethnic consumers’ acculturation strategies in a multicultural environment (2019)A Guide to Conducting a Systematic Literature Review of Information Systems Research (2011)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Assessing the determinants of cloud computing adoption: An analysis of the manufacturing and services sectors (2014)A Conceptual Model of Technology Factors to InsurTech Adoption by Value Chain Activities (2020)Atmospherics as a Marketing Tool (1974)Possessions and the Extended Self (1988)Hedonic and utilitarian motivations for online retail shopping behavior (2001)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)A broad overview of interactive digital marketing: A bibliometric network analysis (2021)Metaverse marketing: How the metaverse will shape the future of consumer research and practice (2022)Big Data consumer analytics and the transformation of marketing (2015)Big data analytics and firm performance: Effects of dynamic capabilities (2016)Artificial intelligence in supply chain management: A systematic literature review (2020)Leadership characteristics and digital transformation (2020)Critical success factors influencing artificial intelligence adoption in food supply chains (2021)
this work references cited by second hop

References

  • 2018Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience506 cited
  • 2020Influence of new-age technologies on marketing: A research agenda495 cited
  • 2016Value co-creation with Internet of things technology in the retail industry322 cited
  • 2017The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing139 cited
  • 2016The use, benefits and challenges of using the Internet of Things (IoT) in retail businesses: A literature review45 cited

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