Exploring the effect of “home feeling” on the online rating of homestays: a three-dimensional perspective

Jian-Wu Bi · Ying Wang · Kun Zhang

29 citations0/0 files storedInternational Journal of Contemporary Hospitality Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Sharing Economy and Platforms Diverse Aspects of Tourism Research Digital Marketing and Social Media

Abstract

Purpose The main purpose of this study is to explore the effect of three dimensions of “home feeling” – home-as-practical, home-as-social and home-as-attachment – on the online rating of homestays and additionally considers the accommodation’s attribute performance and level of sharing. Design/methodology/approach To achieve the research aims, more than 9,738,335 items of user-generated content concerning 743,953 Airbnb listings covering 35 cities were collected as the study data. These data are analyzed through hierarchical regression. Findings The results show that all three dimensions of home feeling positively affect the online rating; all three dimensions negatively moderate the relationship between attribute performance and online rating; the size of the moderating effect of each dimension on the relationship between attribute performance and online rating gradually increases in the order home-as-practical, home-as-social and home-as-attachment; and as the level of sharing increases, the moderating effect of home feeling on the relationship between attribute performance and online rating diminishes. Research limitations/implications This study contributes to the literatures on the role of home feeling in homestays, the online rating of homestays and the motivations of guests who choose different room types. The findings of this study can help hosts better understand the formation of online rating of homestays, make targeted improvements in rooms and services and create a home feeling for specific degrees of sharing. This in turn will help them to improve the online rating of their homestays, establish an excellent online reputation and, ultimately, increase sales. Originality/value This study advances knowledge by confirming three dimensions of home feeling not only have direct positive impacts on online rating but also mitigate the impact of attribute performance on online rating. This effect differs significantly in magnitude with the degree of sharing.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 29 citations exist upstream.

References

1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees 1997Customer value: The next source for competitive advantage 2013Airbnb: disruptive innovation and the rise of an informal tourism accommodation sector 1997Customer delight: Foundations, findings, and managerial insight 1992Beyond the commodity metaphor: Examining emotional and symbolic attachment to place 2017Why Tourists Choose Airbnb: A Motivation-Based Segmentation Study 2011An expanded servicescape perspective 2018Predicting overall customer satisfaction: Big data evidence from hotel online textual reviews

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.