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Airline CSR and Quality Attributes as Driving Forces of Passengers’ Brand Love: Comparing Full-Service Carriers with Low-Cost Carriers
16 references·0 citing·47 second hop
Airline CSR and Quality Attributes as Driving Forces of Passengers’ Brand Love: Comparing Full-Service Carriers with Low-Cost Carriers (2023)Airline CSR and Quality Attributes as Dri…The role of brand love in consumer‐brand relationships (2013)The role of brand love in con…Specification, evaluation, and interpretation of structural equation models (2011)Specification, evaluation, an…Brand Love (2011)Brand LoveThe Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…Corporate Social Responsibility: Strategic Implications* (2006)Corporate Social Responsibili…Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives (2005)Beyond the Extended Self: Lov…The evaluation of airline service quality by fuzzy MCDM (2002)The evaluation of airline ser…Introduction (2002)IntroductionWhence Consumer Loyalty? (1999)Whence Consumer Loyalty?Cultural Influences on Service Quality Expectations (1998)Cultural Influences on Servic…Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective (1991)Effects of Word-of-Mouth and …On the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…Service Positioning through Structural Change (1987)Service Positioning through S…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Role of Product-Related Conversations in the Diffusion of a New Product (1967)Role of Product-Related Conve…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? 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(1979)Internet forums as influential sources of consumer information (2001)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)The impact of electronic word-of-mouth communication: A literature analysis and integrative model (2012)Experimental Design: Procedures for the Behavioral Sciences (2013)Risk Taking and Information Handling in Consumer Behavior (1969)Electronic word-of-mouth in hospitality and tourism management (2007)Medical Innovation: A Diffusion Study. (1967)Word-of-Mouth Communication and Social Learning (1995)Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)What Makes Online Content Viral? (2011)Significance tests and goodness of fit in the analysis of covariance structures. (1980)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Possessions and the Extended Self (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)PLS-SEM: Indeed a Silver Bullet (2011)
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
  • 1999Whence Consumer Loyalty?4,891 cited
  • 2002Introduction3,817 cited
  • 2011Specification, evaluation, and interpretation of structural equation models3,734 cited
  • 2006Corporate Social Responsibility: Strategic Implications*3,155 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 1991Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective2,135 cited
  • 1967Role of Product-Related Conversations in the Diffusion of a New Product1,809 cited
  • 2011Brand Love1,603 cited
  • 2005Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives1,277 cited
  • 1987Service Positioning through Structural Change928 cited
  • 2002The evaluation of airline service quality by fuzzy MCDM890 cited
  • 1998Cultural Influences on Service Quality Expectations772 cited
  • 2013

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The role of brand love in consumer‐brand relationships
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