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How pop-ups drive online sales: moderating effects of online promotions
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References

  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • 2010Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value1,381 cited
  • 2004Metacognitive Experiences in Consumer Judgment and Decision Making1,346 cited
  • 2010Privacy Regulation and Online Advertising693 cited
  • 2017Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits616 cited
  • 2008Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live560 cited
  • 2012Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time533 cited
  • 2011Examining the role of advertising and sales promotions in brand equity creation491 cited
  • 2003Situational price sensitivity: the role of consumption occasion, social context and income468 cited
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  • 2011From Generic to Branded: A Model of Spillover in Paid Search Advertising359 cited
  • 2005Effects of pricing and promotion on consumer perceptions: it depends on how you frame it340 cited
  • 1981Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations267 cited
  • 2015Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity

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254 cited
  • 2017The Effect of a Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer222 cited
  • 2016Linking pop-up brand stores to brand experience and word of mouth: The case of luxury retail215 cited
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