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Analysing the impact of green consumption values on brand responses and behavioural intention
16 references·4 citing·46 second hop
Analysing the impact of green consumption values on brand responses and behavioural intention (2023)Analysing the impact of green consumption…Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Setting the future of digital…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…Advanced Issues in Partial Least Squares Structural Equation Modeling (2017)Advanced Issues in Partial Le…Introducing COBRAs (2011)Introducing COBRAsDo social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Co-creation experiences: The next practice in value creation (2004)Co-creation experiences: The …The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Determinants of Chinese consumers' green purchase behavior (2001)Determinants of Chinese consu…Brand trust in the context of consumer loyalty (2001)Brand trust in the context of…Environmental segmentation alternatives: a look at green consumer behavior in the new millennium (1999)Environmental segmentation al…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based…Rethinking consumer behaviour in a green digital marketing landscape (2025)Rethinking consumer behaviour…Reimagining the sustainable consumer: Why social representations of sustainable consumption matter (2024)Reimagining the sustainable c…A study on environmental prosocial attitudes to green consumption values, openness to green communication, and its relationship with buying behavior (2024)A study on environmental pros…Greenwashing in Corporate Social Responsibility: A Dual-Faceted Analysis of Its Impact on Employee Trust and Identification (2023)Greenwashing in Corporate Soc…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Managing Brand Equity (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media in marketing: A review and analysis of the existing literature (2017)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)The experience economy: work is theatre & every business a stage (1999)Co‐creating unique value with customers (2004)Managing the co-creation of value (2007)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement (2011)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! 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(1999)Understanding Customer Experience Throughout the Customer Journey (2016)The impact of green human resource management and green supply chain management practices on sustainable performance: An empirical study (2018)Impact of “e-Learning crack-up” perception on psychological distress among college students during COVID-19 pandemic: A mediating role of “fear of academic year loss” (2020)Enhancing user engagement: The role of gamification in mobile apps (2021)
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References

  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
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  • 2004Co-creation experiences: The next practice in value creation6,502 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2020Setting the future of digital and social media marketing research: Perspectives and research propositions2,642 cited
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  • 1982A Means-End Chain Model Based on Consumer Categorization Processes1,985 cited
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  • 1999Environmental segmentation alternatives: a look at green consumer behavior in the new millennium1,610 cited
  • 2011Introducing COBRAs

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1,467 cited
  • 2001Brand trust in the context of consumer loyalty1,340 cited
  • 2001Determinants of Chinese consumers' green purchase behavior1,218 cited
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    • 2023Greenwashing in Corporate Social Responsibility: A Dual-Faceted Analysis of Its Impact on Employee Trust and Identification54 cited
    • 2025Rethinking consumer behaviour in a green digital marketing landscape17 cited
    • 2024Reimagining the sustainable consumer: Why social representations of sustainable consumption matter14 cited
    • 2024A study on environmental prosocial attitudes to green consumption values, openness to green communication, and its relationship with buying behavior14 cited