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Neuromarketing as a scale validation tool: Understanding individual differences based on the style of processing scale in affective judgements
16 references·2 citing·51 second hop
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(1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Attitudes and Persuasion (2005)The use of scoring rubrics for formative assessment purposes revisited: A review (2013)Effects of self-assessment on self-regulated learning and self-efficacy: Four meta-analyses (2017)Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations (1990)Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)Metacognitive Experiences in Consumer Judgment and Decision Making (2004)Uniting the Tribes of Fluency to Form a Metacognitive Nation (2009)Role congruity theory of prejudice toward female leaders. (2002)Political conservatism as motivated social cognition. (2003)Framing Theory (2007)
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References

  • 1997Social psychology: handbook of basic principles4,895 cited
  • 2002Emotion regulation: Affective, cognitive, and social consequences4,881 cited
  • 2002The C-OAR-SE procedure for scale development in marketing2,483 cited
  • 2004The Effect of Conceptual and Perceptual Fluency on Brand Evaluation909 cited
  • 1998Representativeness, Relevance, and the Use of Feelings in Decision Making874 cited
  • 2003Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement788 cited
  • 2000A Functional-Design Approach to Motivation and Self-Regulation735 cited
  • 2007Preference Fluency in Choice558 cited
  • 2003Do Reverse-Worded Items Confound Measures in Cross-Cultural Consumer Research? The Case of the Material Values Scale527 cited
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  • 2008The new object‐spatial‐verbal cognitive style model: Theory and measurement362 cited
  • 2005Fluency of Consumption Imagery and the Backfire Effects of Imagery Appeals356 cited
  • 1986Assessment of the Psychometric Properties of an Opinion Leadership Scale342 cited
  • 2017

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Measuring Processing Fluency: One versus Five Items
326 cited
  • 2013The “Visual Preference Heuristic”: The Influence of Visual versus Verbal Depiction on Assortment Processing, Perceived Variety, and Choice Overload316 cited
  • Cited by

    • 2026Guidelines for Scale Development and Validation40 cited
    • 2023Harnessing Neuromarketing Techniques to Enhance Brand Engagement8 cited