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How does channel integration quality promote omnichannel customer citizenship behavior? The moderating role of the number of channels used and gender

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References

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2008Market and supplier characteristics driving distributor relationship quality in international marketing channels of industrial products

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238 cited

2020Crafting the customer experience in omnichannel contexts: The role of channel integration232 cited

2020Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing220 cited

2019A review of customer citizenship behaviors in the service context186 cited

Cited by

2023Does integrated store service quality explain omnichannel shoppers' online brand advocacy behaviors?: role of memorable shopping experiences, store attachment, and relationship strength21 cited
2023Cutting the clutter: how minimalism drives customer citizenship behaviour within the sharing economy-based services20 cited
2024Factors influencing behavioural intention to avail omnichannel service among Gen Y consumers18 cited
2024Does integrated store service quality determine omnichannel customer lifetime value? Role of commitment, relationship proneness, and relationship program receptiveness17 cited
2024Feeding trust: exploring key drivers, moderators and consequences related to food app usage14 cited
2023Does integrated store service quality turn omnichannel shoppers into price-insensitive, cross-category purchasers, and loyal webroomers? Moderating role of perceived relationship investment and alternative retailer attractiveness14 cited
2024Unlocking the omnichannel shopping myth: can service convenience, shopping value and channel congruence strengthen perceived trust and satisfaction?11 cited
2023Does pickup service quality explain BOPIS users' store relationship performance? The moderating role of users' service experience consciousness10 cited
2023Does service journey quality explain omnichannel shoppers' online engagement behaviors? The role of customer-store identification and gratitude toward the store9 cited
2024The role of value co-creation on retailer loyalty and omni-channel shopping frequency7 cited