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A Serial Mediation of Deceptive Discount Advertising Effects in Online Retailing
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References

  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts4,086 cited
  • 1960The Functional Approach to the Study of Attitudes2,963 cited
  • 2004Resistance and Persuasion1,012 cited
  • 2006The General Theory of Marketing Ethics: A Revision and Three Questions622 cited
  • 2007The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust619 cited
  • 2005Perceived difficulty in the theory of planned behaviour: Perceived behavioural control or affective attitude?503 cited
  • 2018Demystifying neuromarketing310 cited
  • 2006The Ethics of Online Retailing: A Scale Development and Validation from the Consumers’ Perspective273 cited
  • 2002Attitude Toward The Site II: New Information253 cited
  • 2022Evolution and trends in consumer behaviour: Insights from Journal of Consumer Behaviour205 cited
  • 2006Online Deception: Prevalence, Motivation, and Emotion186 cited
  • 2009The Current State of Advertising Ethics: Industry and Academic Perspectives182 cited
  • 2015Factors affecting attitudes and behavioural intention towards social networking advertising: a case of Facebook users in South Korea182 cited
  • 2010Relational Consequences of Perceived Deception in Online Shopping: The Moderating Roles of Type of Product, Consumer’s Attitude Toward the Internet and Consumer’s Demographics

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177 cited
  • 2019The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats174 cited
  • 2020Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study among Children in Early Adolescence151 cited
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