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Evaluation of Green Marketing Strategies by Considering Sustainability Criteria
16 references·0 citing·50 second hop
Evaluation of Green Marketing Strategies by Considering Sustainability Criteria (2023)Evaluation of Green Marketing Strategies …Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism (2019)Greenwash and Green Purchase …Me first, then the environment: young Millennials as green consumers (2018)Me first, then the environmen…“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)“Green Marketing”: An analysi…Green product purchase intention: impact of green brands, attitude, and knowledge (2016)Green product purchase intent…Application of fuzzy VIKOR for evaluation of green supply chain management practices (2014)Application of fuzzy VIKOR fo…Longitudinal study of green marketing strategies that influence Millennials (2012)Longitudinal study of green m…Extending sustainability to suppliers: a systematic literature review (2012)Extending sustainability to s…Green marketing strategy and the firm's performance: the moderating role of environmental culture (2011)Green marketing strategy and …Evaluating the green advertising practices of international firms: a trend analysis (2011)Evaluating the green advertis…Green marketing strategies: an examination of stakeholders and the opportunities they present (2010)Green marketing strategies: a…A NEW FUZZY ADDITIVE RATIO ASSESSMENT METHOD (ARAS‐F). CASE STUDY: THE ANALYSIS OF FUZZY MULTIPLE CRITERIA IN ORDER TO SELECT THE LOGISTIC CENTERS LOCATION (2010)A NEW FUZZY ADDITIVE RATIO AS…The Driver of Green Innovation and Green Image – Green Core Competence (2007)The Driver of Green Innovatio…Re‐evaluating green marketing strategy: a stakeholder perspective (2007)Re‐evaluating green marketing…Choosing the Right Green Marketing Strategy (2004)Choosing the Right Green Mark…An Introduction To Green Marketing (1994)An Introduction To Green Mark…Fuzzy Multiple Attribute Decision Making (1992)Fuzzy Multiple Attribute Deci…Fuzzy sets (1965)Decision-Making in a Fuzzy Environment (1970)Fuzzy sets (1996)Multi-Criteria Inventory Classification Using a New Method of Evaluation Based on Distance from Average Solution (EDAS) (2015)An integrated framework for sustainable supplier selection and evaluation in supply chains (2016)A literature review on green supply chain management: Trends and future challenges (2018)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Strategic management a stakeholder approach (2010)Against the Green: A Multi-method Examination of the Barriers to Green Consumption (2012)Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions (2013)Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation (2016)A Natural-Resource-Based View of the Firm (1995)A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance (1995)The Core Competence of the Corporation (2006)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Enhance green purchase intentions (2012)Sustainability-oriented innovation of SMEs: a systematic review (2013)Cannibals with forks: the triple bottom line of 21st century business (1999)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)A comparative literature analysis of definitions for green and sustainable supply chain management (2013)A systematic review of sustainable supply chain management in global supply chains (2018)Business models and supply chains for the circular economy (2018)Fundamentals of Marketing (1972)Strategies for environmental advertising (1993)A stakeholder theory approach to designing environmental marketing strategy (1995)Re‐examining green purchase behaviour and the green consumer profile: new evidences (2012)Green marketing consumer-level theory review: A compendium of applied theories and further research directions (2017)Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions (2020)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Targeting consumers who are willing to pay more for environmentally friendly products (2001)Consumers’ purchase behaviour and green marketing: A synthesis, review and agenda (2021)Determinants That Influence Green Product Purchase Intention and Behavior: A Literature Review and Guiding Framework (2021)Willingness to pay more for green products: A critical challenge for Gen Z (2023)Principles of Marketing (1972)Building Strong Brands (1995)The Drivers of Greenwashing (2011)Understanding the role of green bonds in advancing sustainability (2020)Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation (2020)On the Evaluation of Structural Equation Models (1988)Research Methods for Business Students (2003)Green Consumer Behavior in the Cosmetics Market (2019)GREENWASHING BEHAVIOURS: CAUSES, TAXONOMY AND CONSEQUENCES BASED ON A SYSTEMATIC LITERATURE REVIEW (2020)Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity (2020)The Determinants of Green Product Development Performance: Green Dynamic Capabilities, Green Transformational Leadership, and Green Creativity (2012)Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior (2017)TOPSIS for MODM (1994)Tentative guidelines to help choosing an appropriate MCDA method (1998)Developing a fuzzy TOPSIS approach based on subjective weights and objective weights (2008)
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References

  • 1992Fuzzy Multiple Attribute Decision Making1,908 cited
  • 2007The Driver of Green Innovation and Green Image – Green Core Competence1,773 cited
  • 2017“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature1,070 cited
  • 2010Green marketing strategies: an examination of stakeholders and the opportunities they present772 cited
  • 2012Extending sustainability to suppliers: a systematic literature review757 cited
  • 1994An Introduction To Green Marketing749 cited
  • 2004Choosing the Right Green Marketing Strategy669 cited
  • 2016Green product purchase intention: impact of green brands, attitude, and knowledge511 cited
  • 2014Application of fuzzy VIKOR for evaluation of green supply chain management practices454 cited
  • 2019Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism452 cited
  • 2011Evaluating the green advertising practices of international firms: a trend analysis312 cited
  • 2007Re‐evaluating green marketing strategy: a stakeholder perspective270 cited
  • 2011Green marketing strategy and the firm's performance: the moderating role of environmental culture255 cited
  • 2010A NEW FUZZY ADDITIVE RATIO ASSESSMENT METHOD (ARAS‐F). CASE STUDY: THE ANALYSIS OF FUZZY MULTIPLE CRITERIA IN ORDER TO SELECT THE LOGISTIC CENTERS LOCATION

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248 cited
  • 2018Me first, then the environment: young Millennials as green consumers234 cited
  • 2012Longitudinal study of green marketing strategies that influence Millennials224 cited
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