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The Effect of Price and Product Quality on Consumer Purchasing Decisions through Brand Image
15 references·0 citing·36 second hop
The Effect of Price and Product Quality on Consumer Purchasing Decisions through Brand Image (2023)The Effect of Price and Product Quality o…Brand image mediation of product quality and electronic word of mouth on purchase decision (2022)Brand image mediation of prod…THE EFFECT OF PROMOTION AND PRODUCT QUALITY THROUGH PURCHASE DECISION ON THE CUSTOMER SATISFACTION OF BOHEMIAN PROJECT.ID PRODUCTS (2020)THE EFFECT OF PROMOTION AND P…Determinants of brand loyalty in the apparel industry: A developing country perspective (2020)Determinants of brand loyalty…Social Marketing: Behavior Change for Social Good (2019)Social Marketing: Behavior Ch…Essentials of Business Research Methods (2019)Essentials of Business Resear…Effect of product quality, perceived price and brand image on purchase decision mediated by customer trust (study on japanese brand electronic product) (2017)Effect of product quality, pe…SErvice Quality dan Satisfaction (2016)SErvice Quality dan Satisfact…PENGARUH TINGKAT KEPERCAYAAN, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUASAN PELANGGAN JNE SURABAYA (2016)PENGARUH TINGKAT KEPERCAYAAN,…Marketing’s Lost Frontier: The Poor (2016)Marketing’s Lost Frontier: Th…Thirty Years of Terror Management Theory (2015)Thirty Years of Terror Manage…Marketing Dan Kasus-Kasus Pilihan (2013)Marketing Dan Kasus-Kasus Pil…Perilaku konsumen: perspektif kontemporer pada motif, tujuan, dan keinginan konsumen (2010)Perilaku konsumen: perspektif…Manajemen pemasaran dan pemasaran jasa (2009)Manajemen pemasaran dan pemas…Fundamentos de marketing (2007)Fundamentos de marketingBusiness Marketing Management: B2B (1989)Business Marketing Management…The Market Maven: A Diffuser of Marketplace Information (1987)Consumer Behavior: Buying, Having and Being (1993)Measuring customer‐based brand equity (1995)DETERMINATION OF PURCHASE AND REPURCHASE DECISIONS: PRODUCT QUALITY AND PRICE ANALYSIS (CASE STUDY ON SAMSUNG SMARTPHONE CONSUMERS IN THE CITY OF JAKARTA) (2021)How consumer uncertainty intervene country of origin image and consumer purchase intention? 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References

  • 2009Manajemen pemasaran dan pemasaran jasa1,836 cited
  • 2007Fundamentos de marketing993 cited
  • 2019Essentials of Business Research Methods731 cited
  • 2013Marketing Dan Kasus-Kasus Pilihan577 cited
  • 2015Thirty Years of Terror Management Theory508 cited
  • 2016SErvice Quality dan Satisfaction276 cited
  • 2010Perilaku konsumen: perspektif kontemporer pada motif, tujuan, dan keinginan konsumen219 cited
  • 1989Business Marketing Management: B2B144 cited
  • 2017Effect of product quality, perceived price and brand image on purchase decision mediated by customer trust (study on japanese brand electronic product)109 cited
  • 2019Social Marketing: Behavior Change for Social Good100 cited
  • 2016PENGARUH TINGKAT KEPERCAYAAN, KUALITAS PELAYANAN, DAN HARGA TERHADAP KEPUASAN PELANGGAN JNE SURABAYA45 cited
  • 2020Determinants of brand loyalty in the apparel industry: A developing country perspective34 cited
  • 2016Marketing’s Lost Frontier: The Poor31 cited
  • 2022Brand image mediation of product quality and electronic word of mouth on purchase decision29 cited
  • 2020THE EFFECT OF PROMOTION AND PRODUCT QUALITY THROUGH PURCHASE DECISION ON THE CUSTOMER SATISFACTION OF BOHEMIAN PROJECT.ID PRODUCTS

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