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• 2014Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less119 cited
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• 2011Scoring strategy goals: Measuring corporate social responsibility in professional European football64 cited
• 2015Brand equity estimation model49 cited
• 2010Brand salience for fast-moving consumer goods: An empirically based model47 cited
• 2013Exploring the impact of silos in achieving brand orientation44 cited
• 2020The right metrics for marketing-mix decisions43 cited
• 2013Brand Licensing: What Drives Royalty Rates?39 cited
• 2014The Relationship Between Economic Growth and Inflation in the South African Economy35 cited
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• 2017Accounting-marketing integration dimensions and antecedents: insights from a frontier market27 cited
• 2020A trust-based peer-to-peer digital brand equity (P2P-DBE) model26 cited
• 2019Managerial metric use in marketing decisions across 16 countries: A cultural perspective26 cited
• 2014Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand Literature