References

• 1957A Theory of Cognitive Dissonance24,224 cited
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• 2020Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions813 cited
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• 2018The interplay of strategic and internal green marketing orientation on competitive advantage384 cited
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• 2020Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation344 cited
• 2020Price competition between green and non green products under corporate social responsible firm317 cited
• 2020Exploring financial performance and green logistics management practices: Examining the mediating influences of market, environmental and social performances