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What do women like? A quantitative study of the female behavior of sparkling wines consumers
16 references·0 citing·53 second hop
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References

  • 1990Double Jeopardy Revisited609 cited
  • 1972Surveys in Applied Economics: Models of Consumer Behaviour348 cited
  • 2007Regional brand image and perceived wine quality: the consumer perspective288 cited
  • 2011Consumer behaviour and sensory preference differences: implications for wine product marketing250 cited
  • 2006Motivational factors of gender, income and age on selecting a bottle of wine207 cited
  • 2015Influences of gender and product type on online purchasing204 cited
  • 2007Women wine consumers: information search and retailing implications135 cited
  • 2007Beyond drinking: the role of wine in the life of the UK consumer113 cited
  • 2011Consumption dynamics and demographics of Canadian wine consumers: Retailing insights from the tasting room channel100 cited
  • 2009The culture of wine buying in the UK off‐trade84 cited
  • 2003Consumer Self‐Confidence in Wine Purchases76 cited
  • 1998Subversive Spaces: First Nations Women and the City52 cited
  • 2017Analyzing the impact of conjunctive labeling as part of a regional wine branding strategy51 cited
  • 2012The influence of gender on wine purchasing and consumption39 cited
  • 2006Using the best-worst method to examine market segments and identify different influences of consumer choice

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30 cited
  • 2015What to diffuse in a gender‐specific store? The effect of male and female perfumes on customer value and behaviour23 cited
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