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Examining the role of wine brand love on brand loyalty: A multi-country comparison · Study

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ArticleExamining the role of wine brand love on brand loyalty: A multi-country comparison

Judy C. Drennan2015

OA

Articlegreen2015

Examining the role of wine brand love on brand loyalty: A multi-country comparison

Judy C. Drennan · Constanza Bianchi · Silvia Cacho-Elizondo · Sandra María Correia Loureiro · Nathalie Guibert · William Graham Proud

228 citations·0/0 files stored·International Journal of Hospitality Management

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Wine Industry and Tourism

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1986Self-Reports in Organizational Research: Problems and Prospects 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1977Estimating Nonresponse Bias in Mail Surveys 1996The Behavioral Consequences of Service Quality 1987Developing Buyer-Seller Relationships 1999Whence Consumer Loyalty?

Cited by

2018How gamification marketing activities motivate desirable consumer behaviors: Focusing on the role of brand love 2016A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price 2019Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust 2019‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love 2020Corporate social responsibility (CSR) as a customer satisfaction and retention strategy in the chain restaurant sector

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2014Antecedents of consumer brand loyalty in the Australian wine industryarticle · 24 shared references 2015Consumer Brand Loyalty in the Chilean Wine Industryarticle · 24 shared references 2013Antecedents of consumer brand loyalty in the Chilean wine industryother · 22 shared references 2019The Phenomenon of Brand Love: A Systematic Literature Reviewreview · 15 shared references 2018Trust, commitment, customer intimacy and customer loyalty in Islamic banking relationshipsarticle · 14 shared references 2020An integrated model of brand experience and brand love for halal brands: survey of halal fast food consumers in Malaysiaarticle · 13 shared references

Details

Year2015

Typearticle

Published2015-06-02

VenueInternational Journal of Hospitality Management

ISSN-L0278-4319

Languageen

Citations228

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.ijhm.2015.04.012

openalex_workW577385588

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2019Consumption Authenticity in the Accommodations Industry: The Keys to Brand Love and Brand Loyalty for Hotels and Airbnb

2019Brand love: the emotional bridge between experience and engagement, generation-M perspective

2016Antecedents and outcomes of brand love: the mediating role of brand loyalty