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Advertising Engagement: Conceptualization, Scale Development and Validation
16 references·0 citing·32 second hop
Advertising Engagement: Conceptualization, Scale Development and Validation (2023)Advertising Engagement: Conceptualization…The Role of Customer Engagement Behavior in Value Co-Creation (2014)The Role of Customer Engageme…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Customer Engagement: Explorin…Exploring customer brand engagement: definition and themes (2011)Exploring customer brand enga…Customer Engagement (2011)Customer EngagementConsumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer engagement in a virt…Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Customer Engagement as a New Perspective in Customer Management (2010)Customer Engagement as a New …How changes in job demands and resources predict burnout, work engagement, and sickness absenteeism (2009)How changes in job demands an…An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009)An Experimental Study of the …The Process of Customer Engagement: A Conceptual Framework (2008)The Process of Customer Engag…The Social Influence of Brand Community: Evidence from European Car Clubs (2005)The Social Influence of Brand…School Engagement: Potential of the Concept, State of the Evidence (2004)School Engagement: Potential …Scale Development : Theory and Applications (1991)Scale Development : Theory an…Overall fit in covariance structure models: Two types of sample size effects. (1990)Overall fit in covariance str…Reliability: A Review of Psychometric Basics and Recent Marketing Practices (1979)Reliability: A Review of Psyc…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)The theory of planned behavior (1991)The Commitment-Trust Theory of Relationship Marketing (1994)Job Burnout (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Coefficient Alpha and the Internal Structure of Tests (1951)Handbook of Industrial and Organizational Psychology. (1977)An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)Structural Equation Modeling and Regression: Guidelines for Research Practice (2000)Advances in Consumer Research (2025)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evolving to a New Dominant Logic for Marketing (2003)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. (2001)Towards a model of work engagement (2008)Linking job demands and resources to employee engagement and burnout: A theoretical extension and meta-analytic test. (2010)WORK ENGAGEMENT: A QUANTITATIVE REVIEW AND TEST OF ITS RELATIONS WITH TASK AND CONTEXTUAL PERFORMANCE (2011)The Behavioral Consequences of Service Quality (1996)Digital transformation: A multidisciplinary reflection and research agenda (2019)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self-Determination in Human Behavior (1988)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)The Four-Phase Model of Interest Development (2006)The ICAP Framework: Linking Cognitive Engagement to Active Learning Outcomes (2014)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Scale Development Research (2006)Making sense of Cronbach's alpha (2011)
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References

  • 1991Scale Development : Theory and Applications15,552 cited
  • 2004School Engagement: Potential of the Concept, State of the Evidence15,364 cited
  • 2011Customer Engagement4,036 cited
  • 2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation3,656 cited
  • 2010Customer Engagement Behavior: Theoretical Foundations and Research Directions3,640 cited
  • 2011Consumer engagement in a virtual brand community: An exploratory analysis3,416 cited
  • 2005The Social Influence of Brand Community: Evidence from European Car Clubs2,414 cited
  • 2012Customer Engagement: Exploring Customer Relationships Beyond Purchase2,207 cited
  • 2009How changes in job demands and resources predict burnout, work engagement, and sickness absenteeism2,112 cited
  • 1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices1,592 cited
  • 2008The Process of Customer Engagement: A Conceptual Framework1,408 cited
  • 2011Exploring customer brand engagement: definition and themes1,389 cited
  • 2014The Role of Customer Engagement Behavior in Value Co-Creation1,260 cited
  • 2009An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness1,079 cited
  • 2010

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Customer Engagement as a New Perspective in Customer Management
1,062 cited
  • 1990Overall fit in covariance structure models: Two types of sample size effects.915 cited
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