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Understanding the startup’s intention of digital marketing’s learners: An application of the theory of planned behavior (TPB) and technology acceptance method (TAM)
16 references·1 citing·38 second hopsampled
Understanding the startup’s intention of digital marketing’s learners: An application of the theory of planned behavior (TPB) and technology acceptance method (TAM) (2023)Understanding the startup’s intention of …Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value–Attitude–Behavior Theory and Theory of Planned Behavior (2022)Purchase Intention for Green …Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach (2021)Does SMS advertising still ha…Does entrepreneurship education and culture promote students’ entrepreneurial intention? The mediating role of entrepreneurial mindset (2021)Does entrepreneurship educati…Do entrepreneurship education and environment promote students’ entrepreneurial intention? the role of entrepreneurial attitude (2021)Do entrepreneurship education…Perceived Ease of Use, Perceived Usefulness, Perceived Security and Intention to Use E-Filing: The Role of Technology Readiness (2020)Perceived Ease of Use, Percei…Attitude toward entrepreneurship, perceived behavioral control, and entrepreneurial intention: dimensionality, structural relationships, and gender differences (2020)Attitude toward entrepreneurs…Does digital footprint act as a digital asset? – Enhancing brand experience through remarketing (2019)Does digital footprint act as…The role of inspiring role models in enhancing entrepreneurial intention (2018)The role of inspiring role mo…Understanding entrepreneurial intentions: A developed integrated structural model approach (2017)Understanding entrepreneurial…Investigating the influence of the most commonly used external variables of TAM on students’ Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) of e-portfolios (2016)Investigating the influence o…Exploring Koreans’ smartphone usage: An integrated model of the technology acceptance model and uses and gratifications theory (2013)Exploring Koreans’ smartphone…Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior 1 (2002)Perceived Behavioral Control,…Extending the Theory of Planned Behavior: A Review and Avenues for Further Research (1998)Extending the Theory of Plann…Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions (1995)Decomposition and crossover e…The theory of planned behavior (1991)The theory of planned behaviorPerceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Perceived Usefulness, Perceiv…The influence of blockchain technology on green entrepreneurial orientation through digital knowledge sharing among Gen Y and Gen Z entrepreneurs: A multigroup analysis (2025)The influence of blockchain t…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy mechanism in human agency. (1982)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Principles and Practice of Structural Equation Modeling (1998)An Integrated Adoption Model of Mobile Cloud Services: Exploration of Key Determinants and Extension of Technology Acceptance Model (2013)Travellers’ acceptance of consumer-generated media: An integrated model of technology acceptance and source credibility theories (2015)How smartphone advertising influences consumers' purchase intention (2018)Self-efficacy: Toward a unifying theory of behavioral change. (1977)A study of student satisfaction in a blended e-learning system environment (2010)Applying the Theory of Planned Behavior (TPB) in halal food purchasing (2011)The impact of electronic word of mouth on a tourism destination choice (2012)Self-Efficacy: The Exercise of Control (1999)Theory of reasoned action, theory of planned behavior, and the integrated behavioral model (2008)The dragons of inaction: Psychological barriers that limit climate change mitigation and adaptation. (2011)The Influence of Attitudes on Behavior (2018)Coefficient Alpha and the Internal Structure of Tests (1951)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Understanding Attitudes and Predicting Social Behavior (1980)Implementation intentions: Strong effects of simple plans. (1999)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)User Acceptance of Information Technology: Toward A Unified View1 (2003)Examining the students’ behavioral intention to use e-learning in Azerbaijan? The General Extended Technology Acceptance Model for E-learning approach (2017)The adoption of virtual reality devices: The technology acceptance model integrating enjoyment, social interaction, and strength of the social ties (2018)“Extending the Technology Acceptance Model (TAM) to Predict University Students’ Intentions to Use Metaverse-Based Learning Platforms” (2023)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When do entrepreneurial intentions lead to actions? The role of national culture (2018)A systematic literature review of the theory of planned behavior in tourism, leisure and hospitality management research (2020)Entrepreneurial ecosystem, entrepreneurial self-efficacy, and entrepreneurial intention in higher education: Evidence from Saudi Arabia (2021)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Social Entrepreneurial Intention and the Impact of COVID-19 Pandemic: A Structural Model (2020)Effects of Subjective Norms and Environmental Mechanism on Green Purchase Behavior: An Extended Model of Theory of Planned Behavior (2022)Entrepreneurship education and entrepreneurial intention: The mediating role of entrepreneurial capacity (2022)Digitalization of the economy and entrepreneurship intention (2020)Entrepreneurial passion and entrepreneurial intention: the role of social support and entrepreneurial self-efficacy (2020)The impact of role models on entrepreneurial intentions and behavior: a review of the literature (2020)
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References

  • 1991The theory of planned behavior90,729 cited
  • 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology68,271 cited
  • 2002Perceived Behavioral Control, Self‐Efficacy, Locus of Control, and the Theory of Planned Behavior 17,621 cited
  • 1998Extending the Theory of Planned Behavior: A Review and Avenues for Further Research3,338 cited
  • 1995Decomposition and crossover effects in the theory of planned behavior: A study of consumer adoption intentions1,570 cited
  • 2016Investigating the influence of the most commonly used external variables of TAM on students’ Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) of e-portfolios692 cited
  • 2017Understanding entrepreneurial intentions: A developed integrated structural model approach505 cited
  • 2020Attitude toward entrepreneurship, perceived behavioral control, and entrepreneurial intention: dimensionality, structural relationships, and gender differences396 cited
  • 2018The role of inspiring role models in enhancing entrepreneurial intention362 cited
  • 2013Exploring Koreans’ smartphone usage: An integrated model of the technology acceptance model and uses and gratifications theory360 cited
  • 2021Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach288 cited
  • 2020Perceived Ease of Use, Perceived Usefulness, Perceived Security and Intention to Use E-Filing: The Role of Technology Readiness279 cited

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2021
Does entrepreneurship education and culture promote students’ entrepreneurial intention? The mediating role of entrepreneurial mindset
183 cited
  • 2019Does digital footprint act as a digital asset? – Enhancing brand experience through remarketing115 cited
  • 2021Do entrepreneurship education and environment promote students’ entrepreneurial intention? the role of entrepreneurial attitude111 cited
  • 2022Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value–Attitude–Behavior Theory and Theory of Planned Behavior111 cited
  • Cited by

    • 2025The influence of blockchain technology on green entrepreneurial orientation through digital knowledge sharing among Gen Y and Gen Z entrepreneurs: A multigroup analysis10 cited