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Price Dispersion and Legacy Discounts in the National Television Advertising Market · Study

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ArticlePrice Dispersion and Legacy Discounts in the National Television Advertising Market

Sylvia Hristakeva2021

OA

Articlegreen2021

Price Dispersion and Legacy Discounts in the National Television Advertising Market

Sylvia Hristakeva · Julie Holland Mortimer

9 citations·0/0 files stored·Marketing Science

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Merger and Competition Analysis

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References

1992Sunk Costs and Market Structure: Price Competition, Advertising and the Evolution of Concentration.2007Chapter 28 The Economic Analysis of Advertising 2008A Two-Sided, Empirical Model of Television Advertising and Viewing Markets 2001Empirically Distinguishing Informative and Prestige Effects of Advertising 2012The Oxford Handbook of Pricing Management 2003An Empirical Model of Advertising Dynamics 2000Barriers to entry, brand advertising, and generic entry in the US pharmaceutical industry 2011Strategic Entry Deterrence and the Behavior of Pharmaceutical Incumbents Prior to Patent Expiration

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Year2021

Typearticle

Published2021-01-01

VenueMarketing Science

ISSN-L0732-2399

Languageen

Citations9

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1287/mksc.2023.1442

openalex_workW4379516147

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