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Price Dispersion and Legacy Discounts in the National Television Advertising Market
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Price Dispersion and Legacy Discounts in the National Television Advertising Market (2021)Price Dispersion and Legacy Discounts in …Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants (2017)Positive Spillovers and Free …Correcting Audience Externalities in Television Advertising (2013)Correcting Audience Externali…The Oxford Handbook of Pricing Management (2012)The Oxford Handbook of Pricin…Strategic Entry Deterrence and the Behavior of Pharmaceutical Incumbents Prior to Patent Expiration (2011)Strategic Entry Deterrence an…A Two-Sided, Empirical Model of Television Advertising and Viewing Markets (2008)A Two-Sided, Empirical Model …Strategic Entry Deterrence and the Behavior of Pharmaceutical Incumbents Prior to Patent Expiration (2007)Strategic Entry Deterrence an…Chapter 28 The Economic Analysis of Advertising (2007)Chapter 28 The Economic Analy…Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis (2005)Differences in Dynamic Brand …An Empirical Model of Advertising Dynamics (2003)An Empirical Model of Adverti…NBC's Optimization Systems Increase Revenues and Productivity (2002)NBC's Optimization Systems In…Spatial Competition in the Network Television Industry (2001)Spatial Competition in the Ne…Empirically Distinguishing Informative and Prestige Effects of Advertising (2001)Empirically Distinguishing In…Barriers to entry, brand advertising, and generic entry in the US pharmaceutical industry (2000)Barriers to entry, brand adve…Investigating Dynamic Multifirm Market Interactions in Price and Advertising (1999)Investigating Dynamic Multifi…Sunk Costs and Market Structure: Price Competition, Advertising and the Evolution of Concentration. (1992)Sunk Costs and Market Structu…Interbrand Choice, Media Mix and Market Performance (1976)Interbrand Choice, Media Mix …The economics of advertising (1972)The Economics of Information (1976)On the Pooling of Time Series and Cross Section Data (1978)A Practitioner's Guide to Estimation of Random-Coefficients Logit Models of Demand (2000)The economic analysis of advertising (2005)On the Simple Economics of Advertising, Marketing, and Product Design (2006)Entry, Capacity, Investment and Oligopolistic Pricing (1977)The Role of Investment in Entry-Deterrence (1980)Entry and Competition in Concentrated Markets (1991)Technological and product‐market experience and the success of new product introductions in the pharmaceutical industry (2004)Evolution of R&D Capabilities: The Role of Knowledge Networks Within a Firm (2005)Good News and Bad News: Representation Theorems and Applications (1981)Limit Pricing and Entry under Incomplete Information: An Equilibrium Analysis (1982)Multimarket Oligopoly: Strategic Substitutes and Complements (1985)How Does Corporate Investment Respond to Increased Entry Threat? (2015)How Do Complementors Respond to the Threat of Platform Owner Entry? Evidence from the Mobile App Market (2016)A New Approach to Consumer Theory (1966)Conditional logit analysis of qualitative choice behavior (1972)The Theory of Industrial Organization (1988)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2006)Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets (2006)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Stability in Competition (1929)Stability in Competition (1990)The Market for News (2005)Ad Revenue and Content Commercialization: Evidence from Blogs (2013)Automobile Prices in Market Equilibrium (1995)Discrete Choice Methods with Simulation (2001)Platform Competition in Two-Sided Markets (2003)Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers (2013)Bridging differing perspectives on technological platforms: Toward an integrative framework (2014)The Ecosystem of Software Platform: A Study of Asymmetric Cross-Side Network Effects and Platform Governance1 (2018)Biases in Dynamic Models with Fixed Effects (1981)Estimating Discrete-Choice Models of Product Differentiation (1994)Platform Integration and Demand Spillovers in Complementary Markets: Evidence from Facebook’s Integration of Instagram (2016)Political Advertising and Election Results* (2018)The Persuasive Effect of Fox News: Non-Compliance with Social Distancing During the Covid-19 Pandemic (2020)Econometric Analysis of Cross Section and Panel Data (2001)What Drives Media Slant? 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References

  • 1992Sunk Costs and Market Structure: Price Competition, Advertising and the Evolution of Concentration.751 cited
  • 2007Chapter 28 The Economic Analysis of Advertising557 cited
  • 2008A Two-Sided, Empirical Model of Television Advertising and Viewing Markets342 cited
  • 2001Empirically Distinguishing Informative and Prestige Effects of Advertising338 cited
  • 2012The Oxford Handbook of Pricing Management305 cited
  • 2003An Empirical Model of Advertising Dynamics302 cited
  • 2000Barriers to entry, brand advertising, and generic entry in the US pharmaceutical industry226 cited
  • 2011Strategic Entry Deterrence and the Behavior of Pharmaceutical Incumbents Prior to Patent Expiration220 cited
  • 2017Positive Spillovers and Free Riding in Advertising of Prescription Pharmaceuticals: The Case of Antidepressants199 cited
  • 2001Spatial Competition in the Network Television Industry138 cited
  • 2007Strategic Entry Deterrence and the Behavior of Pharmaceutical Incumbents Prior to Patent Expiration118 cited
  • 1999Investigating Dynamic Multifirm Market Interactions in Price and Advertising112 cited
  • 1976Interbrand Choice, Media Mix and Market Performance85 cited
  • 2005Differences in Dynamic Brand Competition Across Markets: An Empirical Analysis83 cited

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  • 2013Correcting Audience Externalities in Television Advertising76 cited
  • 2002NBC's Optimization Systems Increase Revenues and Productivity64 cited
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