Social Commerce Purchase Intention Factors in Developing Countries : A systematic literature review

Adi Suryaputra Paramita

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Technology Adoption and User Behaviour Digital Marketing and Social Media Consumer Behavior and Marketing Influence

Abstract

Over the last decade, research on social commerce has grown exponentially, reflecting the widespread adoption of social commerce strategies and practices. Social commerce encompasses a broad range of distinct concepts. Recent reviews of the literature detail the numerous factors of social commerce adoption. This paper has an objective to investigate the important factor of social commerce adoption in developing countries. 149 articles from high quality repository collected to be review, in this study the systematic literature review conducted through Kitchenham methodology which consist of developing research question, determining the sources as well as research string, categorizing inclusion and exclusion criteria, choosing the primary studies, extracting the data then synthesizing the data. After careful quality assessment process, 49 articles selected to process in depth review. The result of this study found that there ae several important factors and lead by trust factor for social commerce adoption in developing countries.

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2016A social commerce investigation of the role of trust in a social networking site on purchase intentions 2020See now, act now: How to interact with customers to enhance social commerce engagement?2018How do product recommendations affect impulse buying? An empirical study on WeChat social commerce 2017Investigating the drivers for social commerce in social media platforms: Importance of trust, social support and the platform perceived usage 2016Understanding social commerce: A systematic literature review and directions for further research 2017Customers’ purchase decision-making process in social commerce: A social learning perspective 2021Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use 2018Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement

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