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University brand: A systematic literature review
16 references·1 citing·42 second hop
University brand: A systematic literature review (2023)University brand: A systematic literature…Social media interaction, the university brand and recruitment performance (2016)Social media interaction, the…Exploring the effect of e-WOM participation on e-Loyalty in e-commerce (2013)Exploring the effect of e-WOM…The consumer psychology of brands (2011)The consumer psychology of br…Testing Methodological Guidance on the Conduct of Narrative Synthesis in Systematic Reviews (2009)Testing Methodological Guidan…Education as Service: The Understanding of University Experience Through the Service Logic (2009)Education as Service: The Und…Universities in a competitive global marketplace (2006)Universities in a competitive…Conducting research literature reviews: from the Internet to paper (2005)Conducting research literatur…Measuring Customer-Based Restaurant Brand Equity (2004)Measuring Customer-Based Rest…Branding universities in Asian markets (2003)Branding universities in Asia…Brand Community (2001)Brand CommunityStrategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Strategic Brand Management: B…The employer brand (1996)The employer brand‘Building Strong Brands’ (1996)‘Building Strong Brands’Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Social Identity Theory and the Organization (1989)Social Identity Theory and th…Exchange and Power in Social Life. (1965)Exchange and Power in Social …Contemporary Branding Strategies for Higher Education (2024)Contemporary Branding Strateg…Principles of Marketing (1972)Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review (2003)Defining the essence of a university: lessons from higher education branding (2008)Examining student satisfaction with higher education services (2010)Potential of the social media as instruments of higher education marketing: a segmentation study (2011)Diffusion of Innovations 1 (2019)Building Strong Brands (1995)The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits (2004)Brands and Branding: Research Findings and Future Priorities (2006)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Foundations of social theory (1990)Corporate brands: what are they? What of them? (2003)Captivating company: dimensions of attractiveness in employer branding (2005)Hierarchical Latent Variable Models in PLS-SEM: Guidelines for Using Reflective-Formative Type Models (2012)Statistical Methods for Meta-Analysis (1988)The Handbook of Research Synthesis. (1995)Assessing the quality of reports of randomized clinical trials: Is blinding necessary? (1996)Online communication, social media and adolescent wellbeing: A systematic narrative review (2014)The relationships between school climate and adolescent mental health and wellbeing: A systematic literature review (2018)Exploring the Impact of COVID-19 on Mental Health Outcomes in Children and Adolescents: A Systematic Review (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Strength of Weak Ties (1973)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Users of the world, unite! The challenges and opportunities of Social Media (2009)Reconstructing the Giant: On the Importance of Rigour in Documenting the Literature Search Process (2009)A Guide to Conducting a Systematic Literature Review of Information Systems Research (2011)A Guide to Conducting a Standalone Systematic Literature Review (2015)An Organizing Framework for Collective Identity: Articulation and Significance of Multidimensionality. (2004)Social Identity Theory and Self‐categorization Theory: A Historical Review (2008)Inclusion and Diversity in Work Groups: A Review and Model for Future Research (2010)Building Brand Community (2002)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Inequity In Social Exchange (1965)Social Capital: Its Origins and Applications in Modern Sociology (1998)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1965Exchange and Power in Social Life.13,624 cited
  • 1989Social Identity Theory and the Organization5,394 cited
  • 2001Brand Community3,994 cited
  • 2000Strategic Brand Management: Building, Measuring, and Managing Brand Equity.3,261 cited
  • 1996‘Building Strong Brands’2,120 cited
  • 2005Conducting research literature reviews: from the Internet to paper1,853 cited
  • 1996The employer brand1,246 cited
  • 2006Universities in a competitive global marketplace866 cited
  • 2009Testing Methodological Guidance on the Conduct of Narrative Synthesis in Systematic Reviews561 cited
  • 2011The consumer psychology of brands544 cited
  • 2004Measuring Customer-Based Restaurant Brand Equity333 cited
  • 2009Education as Service: The Understanding of University Experience Through the Service Logic303 cited
  • 2013Exploring the effect of e-WOM participation on e-Loyalty in e-commerce275 cited
  • 2016Social media interaction, the university brand and recruitment performance274 cited
  • 2003

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Branding universities in Asian markets
238 cited

Cited by

  • 2024Contemporary Branding Strategies for Higher Education28 cited