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Credibility of green advertising: six elements that drive credibility in green advertising
16 references·3 citing·55 second hopsampled
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(1977)Self-Efficacy: The Exercise of Control (1999)Designing conceptual articles: four approaches (2020)Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective (2021)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)The Repertoire of Nonverbal Behavior: Categories, Origins, Usage, and Coding (1969)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Enhance green purchase intentions (2012)Green purchase intention: Effects of electronic service quality and customer green psychology (2020)The Impact of Perceived Greenwashing on Customer Satisfaction and the Contingent Role of Capability Reputation (2022)The green fog: Environmental rating disagreement and corporate greenwashing (2023)Preferred reporting items for systematic review and meta-analysis protocols (PRISMA-P) 2015: elaboration and explanation (2015)GREENWASHING BEHAVIOURS: CAUSES, TAXONOMY AND CONSEQUENCES BASED ON A SYSTEMATIC LITERATURE REVIEW (2020)Fintech and Sustainability: Do They Affect Each Other? (2021)Stakeholder legitimacy in firm greening and financial performance: What about greenwashing temptations?☆ (2022)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Consumer Evaluations of Brand Extensions (1990)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Understanding Customer Experience Throughout the Customer Journey (2016)Advances in Consumer Research (2025)
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References

  • 2019How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework2,416 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
  • 2020Concepts and forms of greenwashing: a systematic review1,356 cited
  • 1997Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy1,094 cited
  • 2012Against the Green: A Multi-method Examination of the Barriers to Green Consumption970 cited
  • 2005Green marketing: legend, myth, farce or prophesy?943 cited
  • 2017“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature921 cited
  • 2020Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions813 cited
  • 2011Sustainable Consumption: Opportunities for Consumer Research and Public Policy761 cited
  • 2006Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products728 cited
  • 2020Designing business models in circular economy: A systematic literature review and research agenda668 cited
  • 1993A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach602 cited

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1998
The Development and Testing of a Measure of Skepticism Toward Environmental Claims in Marketers' Communications
562 cited
  • 1995Shades of Green: A Multidimensional Analysis of Environmental Advertising486 cited
  • 2001Reevaluating green marketing: a strategic approach459 cited
  • Cited by

    • 2024Green Consumerism: A Cross-Cultural Linguistic and Sentiment Analysis of Sustainable Consumption Discourse on Twitter (X)22 cited
    • 2025Sustainable advertising and brand engagement: the role of consumer minimalism and scepticism12 cited
    • 2025Green Minds, Greener Choices: The Role of Green Advertising in Shaping Consumer Wisdom and Building Green Brand Equity9 cited