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It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking
16 references·0 citing·48 second hop
It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking (2023)It’s Written on Your Face: How Emotional …What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence (2019)What Drives Virality (Sharing…Appealing to fear: A meta-analysis of fear appeal effectiveness and theories. (2015)Appealing to fear: A meta-ana…Emotion-Induced Engagement in Internet Video Advertisements (2011)Emotion-Induced Engagement in…Uniting the Tribes of Fluency to Form a Metacognitive Nation (2009)Uniting the Tribes of Fluency…Portrait of the angry decision maker: how appraisal tendencies shape anger's influence on cognition (2006)Portrait of the angry decisio…The Psychology of Gratitude (2004)The Psychology of GratitudeMedia Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity (2002)Media Context and Advertising…Can Mixed Emotions Peacefully Coexist? (2002)Can Mixed Emotions Peacefully…Beyond valence: Toward a model of emotion-specific influences on judgement and choice (2000)Beyond valence: Toward a mode…A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (2000)A Meta-Analysis of Fear Appea…Measuring facial expressions by computer image analysis (1999)Measuring facial expressions …The gradual threshold model of ambivalence: Relating the positive and negative bases of attitudes to subjective ambivalence. (1996)The gradual threshold model o…An argument for basic emotions (1992)An argument for basic emotionsInternational review of studies on emotion (1991)International review of studi…Patterns of cognitive appraisal in emotion. (1985)Patterns of cognitive apprais…Attitude toward the AD as a Mediator of Consumer Brand Choice (1981)Attitude toward the AD as a M…The expression of the emotions in man and animals. (1872)Nebraska Symposium on Motivation: 1955 (1957)Emotion And Adaptation (1991)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Well-being : the foundations of hedonic psychology (1999)Handbook of Positive Psychology (2001)A Protection Motivation Theory of Fear Appeals and Attitude Change1 (1975)Putting the fear back into fear appeals: The extended parallel process model (1992)Methods of Meta-Analysis (2004)Effective Messages in Vaccine Promotion: A Randomized Trial (2014)Using social and behavioural science to support COVID-19 pandemic response (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Attitude toward the Site (1999)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Advances in Consumer Research (2025)A Theory of Cognitive Dissonance (1957)The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. (2001)Emotion Theory and Research: Highlights, Unanswered Questions, and Emerging Issues (2008)Find, Remind, and Bind: The Functions of Gratitude in Everyday Relationships (2012)Expressive Partisanship: Campaign Involvement, Political Emotion, and Partisan Identity (2015)A Theory of Cognitive Dissonance (2017)The Principles of Psychology (1891)A circumplex model of affect. (1980)Emotional Intelligence (1990)Core affect and the psychological construction of emotion. (2003)Availability: A heuristic for judging frequency and probability (1973)When choice is demotivating: Can one desire too much of a good thing? (2000)When choice is demotivating: Can one desire too much of a good thing? (2000)Self-Regulated Learning: Beliefs, Techniques, and Illusions (2012)Prior exposure increases perceived accuracy of fake news. (2018)Who falls for fake news? The roles of bullshit receptivity, overclaiming, familiarity, and analytic thinking (2019)The illusion of control. (1975)Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty (1982)Risk as feelings. (2001)Power, approach, and inhibition. (2003)The Framing of Decisions and the Psychology of Choice (1981)Operating Characteristics of a Rank Correlation Test for Publication Bias (1994)Conducting Meta-Analyses in R with the metafor Package (2010)The Common-Sense Model of Self-Regulation (CSM): a dynamic framework for understanding illness self-management (2016)Increasing Vaccination: Putting Psychological Science Into Action (2017)The psychological drivers of misinformation belief and its resistance to correction (2022)Emotional intelligence and the construction and regulation of feelings (1995)Comparative expression of hedonic impact: affective reactions to taste by human infants and other primates (2001)In Whom we Trust: Group Membership as an Affective Context for Trust Development (2001)Work–Family Conflict in the Organization: Do Life Role Values make a Difference? 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References

  • 1992An argument for basic emotions9,642 cited
  • 1985Patterns of cognitive appraisal in emotion.4,061 cited
  • 2000A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns3,212 cited
  • 2000Beyond valence: Toward a model of emotion-specific influences on judgement and choice3,030 cited
  • 2009Uniting the Tribes of Fluency to Form a Metacognitive Nation1,646 cited
  • 2015Appealing to fear: A meta-analysis of fear appeal effectiveness and theories.1,183 cited
  • 2006Portrait of the angry decision maker: how appraisal tendencies shape anger's influence on cognition1,000 cited
  • 1991International review of studies on emotion852 cited
  • 1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited
  • 1996The gradual threshold model of ambivalence: Relating the positive and negative bases of attitudes to subjective ambivalence.811 cited
  • 2004The Psychology of Gratitude779 cited
  • 2019What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence495 cited
  • 2002Can Mixed Emotions Peacefully Coexist?487 cited
  • 2011Emotion-Induced Engagement in Internet Video Advertisements436 cited
  • 1999Measuring facial expressions by computer image analysis

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424 cited
  • 2002Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity396 cited
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