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Gen Z's personalization paradoxes: A privacy calculus examination of digital personalization and brand behaviors
16 references·0 citing·51 second hop
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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives110,919 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.84,999 cited
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  • 2006An Extended Privacy Calculus Model for E-Commerce Transactions2,701 cited
  • 2017The privacy paradox – Investigating discrepancies between expressed privacy concerns and actual online behavior – A systematic literature review946 cited
  • 2020‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry903 cited
  • 2004WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?835 cited
  • 2022Personalization in personalized marketing: Trends and ways forward725 cited
  • 2011Friends, Fans, and Followers: Do Ads Work on Social Networks?669 cited
  • 2008Anti-consumption and brand avoidance

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648 cited
  • 2006Understanding the Impact of Web Personalization on User Information Processing and Decision Outcomes1645 cited
  • 2012Stay Away From Me554 cited
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