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Startup Home-Based Social Media Businesses
15 references·1 citing·47 second hop
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References

  • 1905Chapter 12: What does the Anthropocene hold for citizenship?11,532 cited
  • 1998Recovering and Learning from Service Failure727 cited
  • 2011From social media to social customer relationship management669 cited
  • 2011Consumer activity in social media: Managerial approaches to consumers' social media behavior638 cited
  • 2010Can You Measure the ROI of Your Social Media Marketing606 cited
  • 2011Innovations in Shopper Marketing: Current Insights and Future Research Issues442 cited
  • 2017The effect of social media on firm performance393 cited
  • 2021Social media marketing gains importance after Covid-19365 cited
  • 2008Explaining and predicting the impact of branding alliances and web site quality on initial consumer trust of E-commerce web sites352 cited
  • 2016Beyond likes and tweets: Consumer engagement behavior and movie box office in social media259 cited
  • 2001Branding as a Competitive Strategy for Demand Management in SMEs161 cited
  • 2010Brand new ventures? Insights on start‐ups' branding practices160 cited
  • 2017Factors that determine the adoption of Facebook commerce: The moderating effect of age113 cited
  • 2019E-Commerce Liability and Security Breaches in Mobile Payment for e-Business Sustainability51 cited

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2003
Myth or Reality: Effect of Trust-Promoting Seals in Electronic Markets
32 cited

Cited by

  • 2024Digital entrepreneurship education in universities through the lens of educators: evidence from the United Arab Emirates15 cited