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Digital Communication: Bridge to Repurchase Intention
15 references·0 citing·43 second hop
Digital Communication: Bridge to Repurchase Intention (2023)Digital Communication: Bridge to Repurcha…Brand identity and culture interaction in the Indian context: a grounded approach (2021)Brand identity and culture in…Anti‐consumption in the context of brand relationships (2021)Anti‐consumption in the conte…Drivers of consumer-based brand equity: a two-country analysis of perceived brand origin and identity expressiveness (2020)Drivers of consumer-based bra…Consumer Research Insights on Brands and Branding: A JCR Curation (2019)Consumer Research Insights on…The impacts of brand experiences on brand loyalty: mediators of brand love and trust (2017)The impacts of brand experien…A primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…Research Methods for Business: A Skill-Building Approach (2013)Research Methods for Business…Electronic word-of-mouth in hospitality and tourism management (2007)Electronic word-of-mouth in h…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…Service branding: consumer verdicts on service brands (2004)Service branding: consumer ve…Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Electronic word-of-mouth via …Customer repurchase intention (2003)Customer repurchase intentionThe measurement and dimensionality of brand associations (2000)The measurement and dimension…Research methods for business: A skill building approach (1993)Research methods for business…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Commitment-Trust Theory of Relationship Marketing (1994)How destination image and evaluative factors affect behavioral intentions? 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(2020)Unlocking the customer engagement-brand loyalty relationship in tourism social media: The roles of brand attachment and customer trust (2020)Consensus measurement in Delphi studies (2012)Predicting green product consumption using theory of planned behavior and reasoned action (2015)The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)A Systems Approach to Conduct an Effective Literature Review in Support of Information Systems Research (2006)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example (2022)
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References

  • 2015A primer on partial least squares structural equation modeling (PLS-SEM)19,111 cited
  • 1993Research methods for business: A skill building approach17,000 cited
  • 2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?6,304 cited
  • 1987Dimensions of Consumer Expertise4,376 cited
  • 2013Research Methods for Business: A Skill-Building Approach4,365 cited
  • 2007Electronic word-of-mouth in hospitality and tourism management3,267 cited
  • 2006Some antecedents and outcomes of brand love2,396 cited
  • 2003Customer repurchase intention1,739 cited
  • 2000The measurement and dimensionality of brand associations1,013 cited
  • 2017The impacts of brand experiences on brand loyalty: mediators of brand love and trust540 cited
  • 2004Service branding: consumer verdicts on service brands178 cited
  • 2019Consumer Research Insights on Brands and Branding: A JCR Curation149 cited
  • 2020Drivers of consumer-based brand equity: a two-country analysis of perceived brand origin and identity expressiveness55 cited
  • 2021Brand identity and culture interaction in the Indian context: a grounded approach13 cited
  • 2021Anti‐consumption in the context of brand relationships

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