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Ideal Self-Congruence: Its Impacts on Customer Love and Loyalty to Luxury Brands in Indonesia
16 references·2 citing·38 second hop
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1987Self-discrepancy: A theory relating self and affect.7,208 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1979Conceiving the self5,872 cited
  • 1999Whence Consumer Loyalty?4,891 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1972The attraction paradigm4,369 cited
  • 2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1986A triangular theory of love.2,611 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 2005Self‐Construal, Reference Groups, and Brand Meaning2,045 cited
  • 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self1,328 cited

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  • 1992Motivated skepticism: Use of differential decision criteria for preferred and nonpreferred conclusions.1,327 cited
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    • 2023Determinant Factors Customer Satisfaction and its Implication on Customer Loyalty: From the Perspective of Customers of Vespa43 cited
    • 2022A Conceptual Model for Building the Relationship Between Augmented Reality, Experiential Marketing & Brand Equity16 cited