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A novel approach to predicting customer lifetime value in B2B SaaS companies
16 references·2 citing·39 second hop
A novel approach to predicting customer lifetime value in B2B SaaS companies (2023)A novel approach to predicting customer l…RFM and CLV: Using Iso-Value Curves for Customer Base Analysis (2005)RFM and CLV: Using Iso-Value …Valuing Customers (2004)Valuing CustomersThe Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)The Theoretical Underpinnings…Combination forecasts of output growth in a seven‐country data set (2004)Combination forecasts of outp…A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)A Customer Lifetime Value Fra…Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Understanding the Effect of C…The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Impact of Customer Relati…Customer lifetime value research in marketing: A review and future directions (2002)Customer lifetime value resea…Assessing the Service-Profit Chain (2002)Assessing the Service-Profit …Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy (2001)Driving Customer Equity, How …On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)On the Profitability of Long-…Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value (2000)Implications of Loyalty Progr…Customer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction (1998)A Dynamic Model of the Durati…Counting Your Customers: Who-Are They and What Will They Do Next? (1987)Counting Your Customers: Who-…The Combination of Forecasts (1969)The Combination of ForecastsData-Driven Decision Support in SaaS Cloud-Based Service Models (2025)Data-Driven Decision Support …Predicting e-commerce CLV with neural networks: The role of NPS, ATV, and CES (2024)Predicting e-commerce CLV wit…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Zero defections: quality comes to services. (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)An empirical analysis of the antecedents of electronic commerce service continuance (2001)Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics (2002)"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors (2004)The Commitment-Trust Theory of Relationship Marketing (1994)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Customer Engagement as a New Perspective in Customer Management (2010)Toward a theory of customer engagement marketing (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Econometric Analysis of Panel Data (2021)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)The reliability of a two-item scale: Pearson, Cronbach, or Spearman-Brown? (2012)Forecasting Using Principal Components From a Large Number of Predictors (2002)Macroeconomic Forecasting Using Diffusion Indexes (2002)Forecasting Stock Returns (2013)Deep neural networks, gradient-boosted trees, random forests: Statistical arbitrage on the S&P 500 (2016)Principles of Marketing (1972)Brand Loyalty Vs. Repeat Purchasing Behavior (1973)Creating Enduring Customer Value (2016)Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics (2001)Marketing Research (1970)Partnering as a Focused Market Strategy (1991)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Principles of Corporate Finance. (1981)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Innovation diffusion and new product growth models: A critical review and research directions (2010)Time series forecasting using a hybrid ARIMA and neural network model (2003)25 years of time series forecasting (2006)Out-of-Sample Equity Premium Prediction: Combination Forecasts and Links to the Real Economy (2009)
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References

  • 1969The Combination of Forecasts3,194 cited
  • 1998A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction1,948 cited
  • 2003Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development1,490 cited
  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
  • 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,163 cited
  • 2000Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value1,157 cited
  • 2004Combination forecasts of output growth in a seven‐country data set1,138 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
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  • 1987Counting Your Customers: Who-Are They and What Will They Do Next?636 cited
  • 2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis595 cited
  • 2002Customer lifetime value research in marketing: A review and future directions

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583 cited
  • 2002Assessing the Service-Profit Chain509 cited
  • 2001Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy464 cited
  • Cited by

    • 2024Predicting e-commerce CLV with neural networks: The role of NPS, ATV, and CES23 cited
    • 2025Data-Driven Decision Support in SaaS Cloud-Based Service Models10 cited