References

No references inside the corpus for this window.

Cited by

• 2009Pricing determinants in the hotel industry: Quantile regression analysis282 cited
• 2011The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets216 cited
• 2011Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods208 cited
• 1999Sales and Marketing Management189 cited
• 1999Menu Costs, Posted Prices, and Multiproduct Retailers167 cited
• 2008The Effects of Restaurant Menu Item Descriptions on Perceptions of Quality, Price, and Purchase Intention138 cited
• 2005Pricing medicines: theory and practice, challenges and opportunities122 cited
• 2005Pricing strategies to maximize revenues in the lodging industry116 cited
• 1999A Characterization of Retailer Response to Manufacturer Trade Deals113 cited
• 2008Understanding the role of retail store service in light of self‐image–store image congruence105 cited
• 2005Customer-centric pricing: The surprising secret for profitability99 cited
• 2014Mapping collective behavior in the big-data era94 cited
• 2018Power moderates the impact of desire for exclusivity on luxury experiential consumption85 cited
• 2018Corporate social responsibility on customer behaviour: the mediating role of corporate image and customer satisfaction