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Greenwashing and the Nature of Education in Relation to Consumer Trust in Fast Fashion Marketing Communication

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References

2002Consumer Trust, Value, and Loyalty in Relational Exchanges4,193 cited
2011The Drivers of Greenwashing3,417 cited
2012Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk1,286 cited
2014Signaling the Green Sell: The Influence of Eco-Label Source, Argument Specificity, and Product Involvement on Consumer Trust619 cited
2018The influence of greenwashing perception on green purchasing intentions: The mediating role of green word-of-mouth and moderating role of green concern570 cited
2019How Does Green Product Knowledge Effectively Promote Green Purchase Intention?237 cited
2016Staging luxury experiences for understanding sustainable fashion consumption: A balance theory application212 cited
2021How Green Trust, Consumer Brand Engagement and Green Word-of-Mouth Mediate Purchasing Intentions185 cited
2015Do Environmental Sustainable Practices of Organic Wine Suppliers Affect Consumers’ Behavioral Intentions? The Moderating Role of Trust155 cited
2020The impact of direct environmental, social, and governance reporting: Empirical evidence in European‐listed companies in the agri‐food sector146 cited
2020The importance of knowledge and trust for ethical fashion consumption88 cited

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2024Sustainable Economy: The Eco-Branding of an Industrial Region in Kazakhstan13 cited
2024NEUROMARKETING Y MODA: UNA REVISIÓN SISTEMÁTICA SOBRE SUS IMPLICACIONES SENSORIALES

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12 cited