Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Consumer behavior from the lens of Bottom of the Pyramid: literature review and future agenda

16 references·5 citing·49 second hop

FromToDepth

this work references cited by second hop

References

1992Cognitive processing therapy for sexual assault victims.1,490 cited
2010Socioeconomic status and the brain: mechanistic insights from human and animal research1,407 cited
2019Gradual Internationalization vs Born-Global/International new venture models1,142 cited
2007The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty831 cited
2013Reviewing a Decade of Research on the “Base/Bottom of the Pyramid” (BOP) Concept539 cited
2015The romance of work: Gender and aspirational labour in the digital culture industries527 cited
2021Writing an impactful review article: What do we know and what do we need to know?320 cited
2011Enhancing New Product Adoption at the Base of the Pyramid: A Contextualized Model246 cited
2011The empty rhetoric of poverty reduction at the base of the pyramid208 cited
2009Global village vs. small town: Understanding networks at the Base of the Pyramid190 cited
2009Marketing to subsistence consumers: Lessons from practice189 cited
2006Voices Unheard: The Psychology of Consumption in Poverty and Development181 cited
2019A Systematic Review of the Bottom/Base of the Pyramid Literature: Cumulative Evidence and Future Directions157 cited
2011On the diffusion of toilets as bottom of the pyramid innovation: Lessons from sanitation entrepreneurs

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

148 cited

2008Romanticising the poor harms the poor126 cited

2010Challenges in Marketing Socially Useful Goods to the Poor118 cited

Cited by

2024From individual to household decision‐making: A practical perspective on the base of the pyramid consumer4 cited
2024Doing More Harm Than Good? Lessons from Failures at the Base of the Pyramid0 cited
2025Base of the Pyramid (BoP)0 cited
2025A Review of Literature on E-commerce at the Bottom of the Pyramid: Its Past, Present and Future0 cited
2025Beyond the pyramid: exploring consumer preferences in low-income markets0 cited