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Roles of Japanese scripts in Western fashion: Fusion and New Orientalism
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References

  • 200310. ADVERTISING AS A SITE OF LANGUAGE CONTACT349 cited
  • 1988The sacred cows of English255 cited
  • 2006Linguistic constructions of modernity: English mixing in Korean television commercials174 cited
  • 1992Discourse functions and pragmatics of mixing: advertising across cultures152 cited
  • 2007Japan's Built-in Lexicon of English-based Loanwords145 cited
  • 2000English in Dutch Commercials: Not Understood and Not Appreciated136 cited
  • 2006English worldwide123 cited
  • 2015Examining the functions and identities associated with English and Korean in South Korea: a linguistic landscape study117 cited
  • 2002Mixing English in French advertising111 cited
  • 2007English in product advertisements in Belgium, France, Germany, the Netherlands and Spain106 cited
  • 2013Indexing modernity: English and branding in the linguistic landscape of Addis Ababa99 cited
  • 2007“Frenglish” for sale: multilingual discourses for addressing today's global consumer93 cited
  • 1984The role of ethnocultural stereotypes and foreign languages in Japanese commercials93 cited
  • 2001World Englishes and globalization68 cited
  • 2017The glocalization of English in the Pakistan linguistic landscape

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66 cited
  • 2009English in the Jordanian Context56 cited
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