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Do the Relationship between Green Marketing Strategies, Green Perceived Value, and Green Trust Enhance Green Purchase Intentions: A conceptual Study
16 references·1 citing·48 second hop
Do the Relationship between Green Marketing Strategies, Green Perceived Value, and Green Trust Enhance Green Purchase Intentions: A conceptual Study (2023)Do the Relationship between Green Marketi…On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach (2021)On the Factors Influencing Gr…Metode Penelitian Bisnis : pendekatan kuantitatif, kualitatif, kombinasi, dan R&D (2018)Metode Penelitian Bisnis : pe…“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)“Green Marketing”: An analysi…Intention to buy eco-friendly packaged products among young consumers of India: A study on developing nation (2016)Intention to buy eco-friendly…Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk (2012)Greenwash and Green Trust: Th…Investigation of green marketing tools' effect on consumers' purchase behavior (2011)Investigation of green market…The Stopping Power of Advertising: Measures and Effects of Visual Complexity (2010)The Stopping Power of Adverti…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…Customer Loyalty in E-Commerce (2002)Customer Loyalty in E-CommerceTargeting consumers who are willing to pay more for environmentally friendly products (2001)Targeting consumers who are w…Not So Different After All: A Cross-Discipline View Of Trust (1998)Not So Different After All: A…The Relationship Between Firm Size and Firm Growth in the US Manufacturing Sector (1987)The Relationship Between Firm…The Relationship Between Firm Size and Firm Growth in the U.S. Manufacturing Sector (1986)The Relationship Between Firm…Influences on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness (1985)Influences on Exchange Proces…Exchange and Power in Social Life. (1965)Exchange and Power in Social …The Size Distribution of Business Firms (1958)The Size Distribution of Busi…The role of perceived value in shaping consumer intentions: a longitudinal study on green agricultural foods (2025)The role of perceived value i…A new scale for the measurement of interpersonal trust1 (1967)Trust and Managerial Problem Solving (1972)Marketing as Exchange (1975)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Understanding the Influence of National Culture on the Development of Trust (1998)Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites (2011)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Enhance green purchase intentions (2012)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Exchange and Power in Social Life (2017)Green process innovation, green product innovation, and corporate financial performance: A content analysis method (2019)The nature of human values (1973)The Effects of Product Class Knowledge on Information Search Behavior (1985)Dimensions of Consumer Expertise (1987)Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities (2009)Predicting green product consumption using theory of planned behavior and reasoned action (2015)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)Culture's Consequences: International Differences in Work-Related Values (1981)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Building Effective Online Marketplaces with Institution-Based Trust (2004)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Industrial Market Structure and Economic Performance. 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References

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  • 1998Not So Different After All: A Cross-Discipline View Of Trust10,264 cited
  • 2001Targeting consumers who are willing to pay more for environmentally friendly products2,974 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
  • 2012Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk1,286 cited
  • 1985Influences on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness1,247 cited
  • 2002Customer Loyalty in E-Commerce1,062 cited
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  • 2018Metode Penelitian Bisnis : pendekatan kuantitatif, kualitatif, kombinasi, dan R&D

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625 cited
  • 2011Investigation of green marketing tools' effect on consumers' purchase behavior605 cited
  • 2021On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach439 cited
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    • 2025The role of perceived value in shaping consumer intentions: a longitudinal study on green agricultural foods14 cited