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C2M strategies on an e-commerce platform under brand competition · Study

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ArticleC2M strategies on an e-commerce platform under brand competition

Gaoyan Lyu2023

Article2023

C2M strategies on an e-commerce platform under brand competition

Gaoyan Lyu · Huaqing Hu · Guomian Zhuang · Chenyang Xi

36 citations·0/0 files stored·Transportation Research Part E Logistics and Transportation Review

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Sustainable Supply Chain Management

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References

1998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers 2005Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity 2002Positioning of Store Brands 2004Who Benefits from Store Brand Entry?1995W hy R etailers S ell P rivate L abels 2006Private label positioning: Quality versus feature differentiation from the national brand 2003Product Customization and Price Competition on the Internet 2002Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior

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2026Business Research on Customized Optical Products in E-Commerce Platforms

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Year2023

Typearticle

Published2023-08-02

VenueTransportation Research Part E Logistics and Transportation Review

ISSN-L1366-5545

Languageen

Citations36

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.tre.2023.103184

openalex_workW4385506328

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