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C2M strategies on an e-commerce platform under brand competition
16 references·1 citing·51 second hop
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(2014)Does a Store Brand Always Hur…Determinants of Store Brand Share (2014)Determinants of Store Brand S…Price competition and store competition: Store brands vs. national brand (2012)Price competition and store c…Store brand and national brand promotion attitudes antecedents (2010)Store brand and national bran…Research Note—User Design of Customized Products (2007)Research Note—User Design of …Private label positioning: Quality versus feature differentiation from the national brand (2006)Private label positioning: Qu…Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity (2005)Marketing Mass-Customized Pro…Customized Products: A Competitive Analysis (2005)Customized Products: A Compet…Who Benefits from Store Brand Entry? 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References

  • 1998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers549 cited
  • 2005Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity417 cited
  • 2002Positioning of Store Brands394 cited
  • 2004Who Benefits from Store Brand Entry?369 cited
  • 1995W hy R etailers S ell P rivate L abels323 cited
  • 2006Private label positioning: Quality versus feature differentiation from the national brand295 cited
  • 2003Product Customization and Price Competition on the Internet257 cited
  • 2002Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior233 cited
  • 1985Using Game Theory to Model Competition207 cited
  • 2007Research Note—User Design of Customized Products192 cited
  • 2014Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?192 cited
  • 2014Determinants of Store Brand Share170 cited
  • 2005Customized Products: A Competitive Analysis168 cited
  • 2020When Triple‐A Supply Chains Meet Digitalization: The Case of JD.com's C2M Model144 cited
  • 2012Price competition and store competition: Store brands vs. national brand141 cited

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  • 2010Store brand and national brand promotion attitudes antecedents136 cited
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    • 2026Business Research on Customized Optical Products in E-Commerce Platforms0 cited