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Store brand and national brand promotion attitudes antecedents · Study

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ArticleStore brand and national brand promotion attitudes antecedents

Enrique Manzur M.2010

Article2010

Store brand and national brand promotion attitudes antecedents

Enrique Manzur M. · Sergio Olavarrieta S. · Pablo Farías · Rodrigo Uribe

136 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1988Structural equation modeling in practice: A review and recommended two-step approach.1990Comparative fit indexes in structural models.1979A Paradigm for Developing Better Measures of Marketing Constructs 2000Multivariate Data Analysis 1989Evaluation of goodness-of-fit indices for structural equation models.1992The strategic analysis of intangible resources 1993Price Perceptions and Consumer Shopping Behavior: A Field Study 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality

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2016Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name 2015Product involvement, price perceptions, and brand loyalty 2014Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness 2011Store Brand Purchase Intention: Effects of Risk, Quality, Familiarity and Store Brand Shelf Space 2017How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context

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2008The effect of perceived product characteristics on private brand purchasesarticle · 12 shared references 2014PRICE SENSITIVITY VERSUS PERCEIVED QUALITY: MODERATING EFFECTS OF RETAILER POSITIONING ON PRIVATE LABEL CONSUMPTIONarticle · 12 shared references 2009Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future researcharticle · 11 shared references 2008Analysis of Consumer Perceptions and Preferences of Store Brands Versus National Brands: An Exploratory Study in an Emerging Marketarticle · 11 shared references 2012Factors Influencing Consumer Behaviour towards Store Brand: A Meta-Analysisreview · 11 shared references 2013Private and national brand consumers' images of fashion storesarticle · 11 shared references

Details

Year2010

Typearticle

Published2010-01-07

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations136

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jbusres.2009.11.014

openalex_workW2148010628

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2015How Do Price Perceptions of Different Brand Types Affect Shopping Value and Store Loyalty?

2017Branding in a multichannel retail environment

2013Salesperson CLV orientation's effect on performance