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Store brand and national brand promotion attitudes antecedents

16 references·16 citing·45 second hopsampled

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References

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1998A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates558 cited
1993

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When Do Private Labels Succeed

549 cited

1991An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity452 cited

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2016Creation of consumer loyalty and trust in the retailer through store brands: The moderating effect of choice of store brand name109 cited
2015Product involvement, price perceptions, and brand loyalty86 cited
2014Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness81 cited
2011Store Brand Purchase Intention: Effects of Risk, Quality, Familiarity and Store Brand Shelf Space70 cited
2017How store service quality affects attitude toward store brands in emerging countries: Effects of brand cues and the cultural context69 cited
2015How Do Price Perceptions of Different Brand Types Affect Shopping Value and Store Loyalty?63 cited
2017Branding in a multichannel retail environment49 cited
2013Salesperson CLV orientation's effect on performance48 cited
2017Antecedents and consequences of private brand purchase40 cited
2020In-store marketing of private labels: applying cue utilisation theory40 cited
2018Factors affecting consumers’ willingness to buy private label brands (PLBs)39 cited
2022The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures38 cited
2023C2M strategies on an e-commerce platform under brand competition36 cited
2012Comparative advertising effectiveness in Latin America: evidence from Chile33 cited
2020Influence of consumer perceptions of private label brands on store loyalty – evidence from Indian retailing33 cited
2018Determinants of knowledge of personal loans' total costs: How price consciousness, financial literacy, purchase recency and frequency work together32 cited