Article2008

The effect of perceived product characteristics on private brand purchases

Kyoung‐Nan Kwon · Mi‐Hee Lee · Yoo Jin Kwon

85 citations0/0 files storedJournal of Consumer Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

Abstract

Purpose – The purpose of this paper is to investigate the effects of perceived product characteristics (i.e. involvement, product type, and switching cost) and consumer value consciousness on private brand purchase intent.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 85 citations exist upstream.

References

1988Structural equation modeling in practice: A review and recommended two-step approach.1985Measuring the Involvement Construct 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1974Advertising as Information 1985Measuring Consumer Involvement Profiles 1998Brand Equity as a Signaling Phenomenon 2003Consumer Switching Costs: A Typology, Antecedents, and Consequences 1993Price Perceptions and Consumer Shopping Behavior: A Field Study

Cited by

2020A meta-analytic investigation of consumer response to anthropomorphic appeals: The roles of product type and uncertainty avoidance 2015Propensity to buy private label merchandise 2010Acceptance of detergent‐retail brands: the role of consumer confidence and trust 2013The moderating influence of socio‐demographic factors on the relationship between consumer psychographics and the attitude towards private label brands 2013Consumer response to green advertising: the influence of product involvement

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.