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Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study
16 references·12 citing·39 second hop
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A practical guide through qualitative analysis (2006)Constructing grounded theory.…Grounded Theory in Practice (1999)Grounded Theory in PracticeConsumer Resistance to Innovations: The Marketing Problem and its solutions (1989)Consumer Resistance to Innova…"Paradigms Lost": On Theory and Method in Research in Marketing (1983)"Paradigms Lost": On Theory a…Immersive Luxury Branding: Exploring Consumer and Brand Dynamics in the Metaverse Through the AIDA Framework (2026)Immersive Luxury Branding: Ex…Fostering responsible AI adoption in startups through entrepreneurial orientation: A sustainable approach (2025)Fostering responsible AI adop…Explaining subscription intention for video streaming platforms in China: Integrating the UTAUT2 model, perceived value theory, and S-O-R theory (2025)Explaining subscription inten…Beyond storage: a TCV-SECI framework for digital photo hoarding and knowledge transformation (2025)Beyond storage: a TCV-SECI fr…Profiling consumers for their shopping motivations in modern retail formats in Oman (2024)Profiling consumers for their…Low-Carbon Transformational Leadership: Conceptualization, Measurement, and Its Impact on Innovation Outcomes (2024)Low-Carbon Transformational L…Exploring new dimensions in OTT consumption: an empirical study on perceived risks, descriptive norms and goal-directed behaviour (2024)Exploring new dimensions in O…Digital knowledge management in agile self-tuning organisations: a multiple case study (2024)Digital knowledge management …Climate Change and Business Model Innovation: A Synthesis of Review and Qualitative Exploration of the Cultural Shift in Environmental Strategies (2024)Climate Change and Business M…Capturing OTT users in an emerging market: Insights on quality of OTT service and behavioral intentions through extended technology acceptance model (2024)Capturing OTT users in an eme…Bright and dark sides of green consumerism: An in-depth qualitative investigation in retailing context (2024)Bright and dark sides of gree…Are food retailers resilient amid crisis? A cultural resource-based exploration of Lebanese consumers’ engagement with the food retail landscape (2024)Are food retailers resilient …The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Naturalistic inquiry (1985)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Process Studies of Change in Organization and Management: Unveiling Temporality, Activity, and Flow (2013)Digital transformation by SME entrepreneurs: A capability perspective (2017)Building dynamic capabilities for digital transformation: An ongoing process of strategic renewal (2018)Innovative Behavior and Communication (1972)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Online shopping drivers and barriers for older adults: Age and gender differences (2014)Applied artificial intelligence and trust—The case of autonomous vehicles and medical assistance devices (2016)A systematic review of the smart home literature: A user perspective (2018)Diffusion of Innovations 1 (2019)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Qualitative Data Analysis: An Expanded Sourcebook (1994)An overview of the qualitative descriptive design within nursing research (2019)Purposive sampling: complex or simple? Research case examples (2020)Case Study Research: Design and Methods (1984)Code Saturation Versus Meaning Saturation (2016)Characterising and justifying sample size sufficiency in interview-based studies: systematic analysis of qualitative health research over a 15-year period (2018)To saturate or not to saturate? Questioning data saturation as a useful concept for thematic analysis and sample-size rationales (2019)A Coefficient of Agreement for Nominal Scales (1960)The Measurement of Observer Agreement for Categorical Data (1977)Content Analysis: An Introduction to its Methodology. (1984)Structural Topic Models for Open‐Ended Survey Responses (2014)Process guidelines for establishing Intercoder Reliability in qualitative studies (2015)The process of reinventing a job: A meta–synthesis of qualitative job crafting research (2019)Qualitative Analysis for Social Scientists (1987)Grounded theory research: Procedures, canons, and evaluative criteria (1990)Situational Analyses: Grounded Theory Mapping After the Postmodern Turn (2003)Validity in qualitative research revisited (2006)Putting the ‘theory’ back into grounded theory: guidelines for grounded theory studies in information systems (2009)Case study research: design and methods (2011)Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)Thematic Analysis (2017)Informed Grounded Theory (2011)Thinking about the Coding Process in Qualitative Data Analysis (2018)What's in a name? 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References

  • 2017The Discovery of Grounded Theory25,772 cited
  • 2009Research Design: Qualitative, Quantitative, and Mixed Methods Approaches14,328 cited
  • 2012Seeking Qualitative Rigor in Inductive Research13,176 cited
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  • 2022Using the Gioia Methodology in international business and entrepreneurship research496 cited
  • 2020An innovation resistance theory perspective on mobile payment solutions

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487 cited
  • 2020Point of adoption and beyond. Initial trust and mobile-payment continuation intention363 cited
  • Cited by

    • 2024Exploring new dimensions in OTT consumption: an empirical study on perceived risks, descriptive norms and goal-directed behaviour36 cited
    • 2024Bright and dark sides of green consumerism: An in-depth qualitative investigation in retailing context29 cited
    • 2024Digital knowledge management in agile self-tuning organisations: a multiple case study24 cited
    • 2024Capturing OTT users in an emerging market: Insights on quality of OTT service and behavioral intentions through extended technology acceptance model17 cited
    • 2024Climate Change and Business Model Innovation: A Synthesis of Review and Qualitative Exploration of the Cultural Shift in Environmental Strategies15 cited
    • 2024Are food retailers resilient amid crisis? A cultural resource-based exploration of Lebanese consumers’ engagement with the food retail landscape13 cited
    • 2024Profiling consumers for their shopping motivations in modern retail formats in Oman12 cited
    • 2025Explaining subscription intention for video streaming platforms in China: Integrating the UTAUT2 model, perceived value theory, and S-O-R theory11 cited
    • 2025Fostering responsible AI adoption in startups through entrepreneurial orientation: A sustainable approach11 cited
    • 2025Beyond storage: a TCV-SECI framework for digital photo hoarding and knowledge transformation10 cited
    • 2026Immersive Luxury Branding: Exploring Consumer and Brand Dynamics in the Metaverse Through the AIDA Framework7 cited
    • 2024Low-Carbon Transformational Leadership: Conceptualization, Measurement, and Its Impact on Innovation Outcomes7 cited