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Performing web analytics with Google Analytics 4: a platform review · Study

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ArticlePerforming web analytics with Google Analytics 4: a platform review

Mike McGuirk2023

Article2023

Performing web analytics with Google Analytics 4: a platform review

23 citations·0/0 files stored·Journal of Marketing Analytics

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Management and Marketing Education Digital Marketing and Social Media Big Data and Business Intelligence

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References

2012Business Intelligence and Analytics: From Big Data to Big Impact 2012Performance implications of deploying marketing analytics 2015Exploring the Divides Among Students, Educators, and Practitioners in the Use of Digital Media as a Pedagogical Tool 2015Update Status 2020Project‐Based Learning for Teaching Business Analytics in the Undergraduate Curriculum*

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Year2023

Typearticle

Published2023-08-16

VenueJournal of Marketing Analytics

ISSN-L2050-3318

Languageen

Citations23

Files0 public / 0

ShelfManagement and Marketing Education

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doi10.1057/s41270-023-00244-4

openalex_workW4385876488

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