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Performing web analytics with Google Analytics 4: a platform review
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References

  • 2012Business Intelligence and Analytics: From Big Data to Big Impact6,241 cited
  • 2012Performance implications of deploying marketing analytics210 cited
  • 2015Exploring the Divides Among Students, Educators, and Practitioners in the Use of Digital Media as a Pedagogical Tool57 cited
  • 2015Update Status40 cited
  • 2020Project‐Based Learning for Teaching Business Analytics in the Undergraduate Curriculum*25 cited

Cited by

  • 2024When and how digital novel technologies matter to firm marketing performance6 cited

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