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Examining the effect of brand coolness on communal brand connection and brand commitment: a mediation and moderation perspective
16 references·2 citing·49 second hop
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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1988On the Evaluation of Structural Equation Models26,139 cited
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  • 2001Atmospheric qualities of online retailing1,472 cited
  • 2008Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines1,269 cited
  • 2014What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature1,018 cited
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  • 2018

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Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
428 cited
  • 1974Distinguishing anger and anxiety in terms of emotional response factors.364 cited
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    • 2024Do brand coolness and brand romance synchronize with sustainability? Insights from a mixed-method approach11 cited
    • 2024Amplifying commitment and word-of-mouth in fashion retailing through omni-channel experiences9 cited