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Does brand anthropomorphism and brand intimacy matter to assess consumers’ engagement successfully?
16 references·0 citing·41 second hop
Does brand anthropomorphism and brand intimacy matter to assess consumers’ engagement successfully? (2023)Does brand anthropomorphism and brand int…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …A Generalized Multidimensional Scale for Measuring Customer Engagement (2014)A Generalized Multidimensiona…When Brands Seem Human, Do Humans Act Like Brands? Automatic Behavioral Priming Effects of Brand Anthropomorphism (2012)When Brands Seem Human, Do Hu…Customer Engagement With Tourism Brands (2012)Customer Engagement With Tour…Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception (2011)Gaming with Mr. Slot or Gamin…Exploring customer brand engagement: definition and themes (2011)Exploring customer brand enga…Customer Engagement (2011)Customer EngagementCustomer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement Behavior:…Analytics for Customer Engagement (2010)Analytics for Customer Engage…Strengthening Customer Loyalty through Intimacy and Passion: Roles of Customer–Firm Affection and Customer–Staff Relationships in Services (2008)Strengthening Customer Loyalt…On seeing human: A three-factor theory of anthropomorphism. (2007)On seeing human: A three-fact…Collaborating to create: The Internet as a platform for customer engagement in product innovation (2005)Collaborating to create: The …Symbolic and functional positioning of brands (1998)Symbolic and functional posit…Intimacy: A Special Issue (1998)Intimacy: A Special IssueConsumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…The theory of planned behavior (1991)The theory of planned behaviorNaturalistic inquiry (1985)Basics of Qualitative Research (1992)Customer engagement: the construct, antecedents, and consequences (2016)Exchange and Power in Social Life (2017)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Building Theories from Case Study Research (1989)Qualitative Data Analysis: An Expanded Sourcebook (1994)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)The Discovery of Grounded Theory (2017)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Social media engagement behaviour: a uses and gratifications perspective (2015)Capturing consumer engagement: duality, dimensionality and measurement (2016)Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent (2017)Coefficient Alpha and the Internal Structure of Tests (1951)Self-efficacy: Toward a unifying theory of behavioral change. (1977)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Principles of Psychology (1891)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Metaphors We Live By (2003)The Social Brain: Neural Basis of Social Knowledge (2008)Perceived social isolation and cognition (2009)A Meta-Analysis of Factors Affecting Trust in Human-Robot Interaction (2011)Flow: the psychology of optimal experience (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Evolving to a New Dominant Logic for Marketing (2003)The Behavioral Consequences of Service Quality (1996)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Enabling Disability: Rewriting Kinship, Reimagining Citizenship (2001)‘Sending Dollars Shows Feeling’ – Emotions and Economies in Filipino Migration (2007)Passing Propinquities in the Multicultural City: The Everyday Encounters of Bus Passengering (2011)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)
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452 cited
  • 2011Gaming with Mr. Slot or Gaming the Slot Machine? Power, Anthropomorphism, and Risk Perception451 cited
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