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Analysis of Brand Effects in Data-Driven Design Based on Online Reviews
13 references·0 citing·53 second hop
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References

  • 1988The Shapley Value527 cited
  • 1999Measuring brand power: validating a model for optimizing brand equity166 cited
  • 1997Collaborative, Sequential, and Isolated Decisions in Design148 cited
  • 2022Mining the text of online consumer reviews to analyze brand image and brand positioning146 cited
  • 2020The past, present, and future of brand research94 cited
  • 2012Win the Brand Relevance Battle and Then Build Competitor Barriers75 cited
  • 2015Behavioral Experimentation and Game Theory in Engineering Systems Design47 cited
  • 2015A Data-Driven Network Analysis Approach to Predicting Customer Choice Sets for Choice Modeling in Engineering Design41 cited
  • 2010A game theory-based model for product portfolio management in a competitive market34 cited
  • 2022Spec guidance for engineering design based on data mining and neural networks18 cited
  • 2008A Method to Improve Platform Leveraging in a Market Segmentation Grid for an Existing Product Line17 cited
  • 2001Segmenting the Hungarian automobile market brand using perceptual and value mapping11 cited
  • 2022Finding Social Networks Among Online Reviewers for Customer Segmentation11 cited

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