References

• 2006Prosedur Penelitian Suatu Pendekatan Praktik21,948 cited
• 2002Manajemen Pemasaran 22,715 cited
• 2003Supply Chain Management: Strategy, Planning, and Operation2,283 cited
• 2019UMKM Sebagai Pilar Membangun Ekonomi Bangsa593 cited
• 2017Role of social media in retail network operations and marketing to enhance customer satisfaction327 cited
• 2005Successful brand management in SMEs: a new theory and practical hints261 cited
• 2007Heterogeneous Learning and the Targeting of Marketing Communication for New Products238 cited
• 2016Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa221 cited
• 2019A Perspective Over Modern SMEs: Managing Brand Equity, Growth and Sustainability Through Digital Marketing Tools and Techniques142 cited
• 2013Perilaku Konsumen Pendekatan Praktis125 cited
• 2011The changing pattern of SME's innovativeness through business model globalization123 cited
• 2007Communicating brand personality: are the web sites doing the talking for food SMEs?88 cited
• 2020Review of Digital Marketing & Business Sustainability of E-Commerce During Pandemic Covid-19 In Indonesia79 cited
• 2012The five phases of SME brand-building79 cited