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A Systematic Review on the Customer Journey Between Two Worlds: Reality and Immersive World
15 references·0 citing·49 second hop
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References

  • 2018The Past, Present, and Future of Virtual and Augmented Reality Research: A Network and Cluster Analysis of the Literature1,137 cited
  • 2021Advertising in the Metaverse: Research Agenda645 cited
  • 2020Defining the determinants of online impulse buying through a shopping process of integrating perceived risk, expectation-confirmation model, and flow theory issues389 cited
  • 2022Digital future of luxury brands: Metaverse, digital fashion, and non‐fungible tokens365 cited
  • 2021Consumer engagement via interactive artificial intelligence and mixed reality242 cited
  • 2020How virtual reality affects consumer choice190 cited
  • 2020Effects of physical, non-immersive virtual, and immersive virtual store environments on consumers' perceptions and purchase behavior154 cited
  • 2019Branding in the time of virtual reality: Are virtual store brand perceptions real?114 cited
  • 2022The Influences of Virtual Reality Shopping Characteristics on Consumers’ Impulse Buying Behavior110 cited
  • 2020Does Emotional Intelligence of Online Shoppers Affect Their Shopping Behavior? From a Cognitive-Affective-Conative Framework Perspective100 cited
  • 2019An exploratory investigation of shopper behaviour in an immersive virtual reality store84 cited
  • 2021Consumer decision-making styles, involvement, and the intention to participate in online group buying82 cited
  • 2021Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments

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67 cited
  • 2022Technology-enabled personalization: Impact of smart technology choice on consumer shopping behavior64 cited
  • 2018Neuromarketing: Applications, Challenges and Promises27 cited
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