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Effects of green messages in advertisements: a meta-analysis
16 references·1 citing·51 second hop
Effects of green messages in advertisements: a meta-analysis (2023)Effects of green messages in advertisemen…Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising (2018)Misleading Consumers with Gre…Impact of Narratives on Persuasion in Health Communication: A Meta-Analysis (2015)Impact of Narratives on Persu…The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising (2014)The Skeptical Green Consumer …Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions (2013)Perceived Greenwashing: The I…Consumers' green involvement and the persuasive effects of emotional versus functional ads (2013)Consumers' green involvement …Factors Affecting Skepticism toward Green Advertising (2012)Factors Affecting Skepticism …Brand Familiarity and Advertising Repetition Effects (2003)Brand Familiarity and Adverti…Shades of Green: A Multidimensional Analysis of Environmental Advertising (1995)Shades of Green: A Multidimen…Green or Non-Green? Does Type of Appeal Matter When Advertising a Green Product? (1995)Green or Non-Green? Does Type…Green Advertising and the Reluctant Consumer (1995)Green Advertising and the Rel…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)The Personal Involvement Inve…A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach (1993)A Content Analysis of Environ…Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Measuring the Involvement Construct (1985)Measuring the Involvement Con…How meaningless and substantive green claims jointly determine product environmental perceptions (2024)How meaningless and substanti…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)A power primer. 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References

  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
  • 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
  • 2003Brand Familiarity and Advertising Repetition Effects855 cited
  • 2013Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions813 cited
  • 1993A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach602 cited
  • 2015Impact of Narratives on Persuasion in Health Communication: A Meta-Analysis574 cited
  • 1995Shades of Green: A Multidimensional Analysis of Environmental Advertising486 cited
  • 2018Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising483 cited
  • 1995Green or Non-Green? Does Type of Appeal Matter When Advertising a Green Product?413 cited
  • 1995Green Advertising and the Reluctant Consumer348 cited
  • 2013Consumers' green involvement and the persuasive effects of emotional versus functional ads

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316 cited
  • 2014The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising294 cited
  • 2012Factors Affecting Skepticism toward Green Advertising282 cited
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    • 2024How meaningless and substantive green claims jointly determine product environmental perceptions19 cited