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THE EFFECT OF PRICE DISCOUNT AND HEDONIC SHOPPING VALUE ON IMPULSIVE BUYING AT TIKTOK SHOP
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THE EFFECT OF PRICE DISCOUNT AND HEDONIC SHOPPING VALUE ON IMPULSIVE BUYING AT TIKTOK SHOP (2023)THE EFFECT OF PRICE DISCOUNT AND HEDONIC …PENGARUH PRICE DISCOUNT DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL MEDIASI PADA KONSUMEN RITEL MINIMARKET KOTA YOGYAKARTA (2019)PENGARUH PRICE DISCOUNT DAN S…PENGARUH PRICE DISCOUNT, BONUS PACK, DAN IN-STORE DISPLAY TERHADAP KEPUTUSAN IMPULSE BUYING PADA GIANT EKSTRA BANJAR (2018)PENGARUH PRICE DISCOUNT, BONU…PENGARUH HEDONIC SHOPPING VALUE DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING DENGAN EMOSI POSITIF SEBAGAI VARIABEL MEDIASI (2018)PENGARUH HEDONIC SHOPPING VAL…Consumer Purchasing Behavior Analysis on Impulse Buying (2018)Consumer Purchasing Behavior …Normative Influences on Impulsive Buying Behavior (1995)Normative Influences on Impul…Myopia and Inconsistency in Dynamic Utility Maximization (1973)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Social Desirability Bias and the Validity of Indirect Questioning (1993)Impulse buying: Modeling its precursors (1998)The Influence of Culture on Consumer Impulsive Buying Behavior (2002)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer behavior and marketing action (1981)Impulse purchasing: a qualitative exploration of the phenomenon (1998)External and internal trigger cues of impulse buying online (2009)Digital Marketing dan Hedonisme Dalam Pengambilan Keputusan Pembelian (2019)Analysis of Digital Marketing Adoption in Indonesian Micro, Small, and Medium Enterprises (2021)MENAKAR STRATEGI GOVINDA SPORT MENYIKAPI PERUBAHAN PERILAKU KONSUMEN DARI KONVENSIONAL KE ONLINE SHOPPING (2021)HEDONIC SHOPPING MEDIATION ON IMPULSE BUYING DETERMINANTS (2020)PERAN POSITIVE EMOTION MEMEDIASI STORE ATMOSPHERE TERHADAP IMPULSE BUYING DI BEACHWALK KUTA BALI (2020)PENGARUH POTONGAN HARGA, PROMOSI PENJUALAN, TAMPILAN DALAM TOKO TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF KONSUMEN MATAHARI DEPARTEMENT STORE PADANG (2021)Pengaruh Fanatisme, Packaging, Promotion, dan Product Innovation terhadap Keputusan Pembelian Produk BTS Meal Mcdonald’s di Soloraya (2022)THE ROLE OF POSITIVE EMOTION IN MEDIATING THE EFFECT OF PRICE DISCOUNT ON IMPULSE BUYING INDOMARET CUSTOMERS IN DENPASAR CITY, INDONESIA (2021)Analysis of Purchase Decision Estimates Based on Store Atmosphere and Affordable Prices (2022)The Relationship Between Price Discounts and Impulsive Purchase: The Mediating Role of Positive Emotions (2024)
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References

  • 1995Normative Influences on Impulsive Buying Behavior2,123 cited
  • 2018Consumer Purchasing Behavior Analysis on Impulse Buying48 cited
  • 2019PENGARUH PRICE DISCOUNT DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL MEDIASI PADA KONSUMEN RITEL MINIMARKET KOTA YOGYAKARTA23 cited
  • 2018PENGARUH PRICE DISCOUNT, BONUS PACK, DAN IN-STORE DISPLAY TERHADAP KEPUTUSAN IMPULSE BUYING PADA GIANT EKSTRA BANJAR19 cited
  • 2018PENGARUH HEDONIC SHOPPING VALUE DAN SHOPPING LIFESTYLE TERHADAP IMPULSE BUYING DENGAN EMOSI POSITIF SEBAGAI VARIABEL MEDIASI15 cited

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