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Enhancing green brand equity through environmental reputation: The important of green brand image, green brand trust, and green brand loyalty
16 references·6 citing·45 second hop
Enhancing green brand equity through environmental reputation: The important of green brand image, green brand trust, and green brand loyalty (2023)Enhancing green brand equity through envi…Enhance green purchase intentions (2012)Enhance green purchase intent…Brand equity, brand loyalty and consumer satisfaction (2011)Brand equity, brand loyalty a…Signaling Theory: A Review and Assessment (2010)Signaling Theory: A Review an…Going green to be seen: Status, reputation, and conspicuous conservation. (2010)Going green to be seen: Statu…A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory (2010)A Systematic Review of the Co…The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)The Drivers of Green Brand Eq…Corporate social reporting and reputation risk management (2008)Corporate social reporting an…Does brand trust matter to brand equity? (2005)Does brand trust matter to br…Brand Credibility, Brand Consideration, and Choice (2004)Brand Credibility, Brand Cons…The Effect of Brand Attitude and Brand Image on Brand Equity (2001)The Effect of Brand Attitude …Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination (1999)Green marketing and Ajzen’s t…An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)An Examination of the Nature …Why Satisfied Customers Defect (1996)Why Satisfied Customers DefectWhy Satisfied Customers Defect (1995)Why Satisfied Customers DefectStructural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Structural Equation Models wi…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…The two-way influence of green banking practices and green electronic word of mouth in driving green trust and green loyalty: a trust transfer perspective (2025)The two-way influence of gree…Fostering Sustainable Consumer Behaviors: Integrating Minimalism, Lifestyle of Health and Sustainability, and Collectivist Culture Through the Theory of Planned Behavior (2025)Fostering Sustainable Consume…Driving green competitive advantage: the power of knowledge, innovation, branding and CSR credibility (2025)Driving green competitive adv…Can corporate ESG practices promote consumers’ purchase intention of green food? The mediating role of brand trust (2025)Can corporate ESG practices p…Hybrid product branding strategies for brand value creation – combining and comparing green product innovations, limited editions and co-branding (2024)Hybrid product branding strat…Exploring the determinants of green electronics purchase intention through the stimulus-organism-response model (2024)Exploring the determinants of…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Commitment-Trust Theory of Relationship Marketing (1994)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior (2017)Concepts and forms of greenwashing: a systematic review (2020)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Structural equation modeling in practice: A review and recommended two-step approach. 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I (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Why Hunter-Gatherers Work: An Ancient Version of the Problem of Public Goods [and Comments and Reply] (1993)Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern (2011)Is the desire for status a fundamental human motive? A review of the empirical literature. (2015)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)Application of confirmatory factor analysis to the study of self-concept: First- and higher order factor models and their invariance across groups. (1985)A Practical Guide To Factorial Validity Using PLS-Graph: Tutorial And Annotated Example (2005)PLS-SEM: Indeed a Silver Bullet (2011)E‐satisfaction and e‐loyalty: A contingency framework (2003)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)
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References

  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics9,798 cited
  • 1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
  • 2010Signaling Theory: A Review and Assessment6,720 cited
  • 1995Why Satisfied Customers Defect2,226 cited
  • 2010Going green to be seen: Status, reputation, and conspicuous conservation.2,166 cited
  • 2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 2012Enhance green purchase intentions1,365 cited
  • 2004Brand Credibility, Brand Consideration, and Choice1,354 cited
  • 1999Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination1,071 cited
  • 2005Does brand trust matter to brand equity?892 cited
  • 2010A Systematic Review of the Corporate Reputation Literature: Definition, Measurement, and Theory884 cited
  • 2008Corporate social reporting and reputation risk management865 cited
  • 2011Brand equity, brand loyalty and consumer satisfaction830 cited
  • 1996Why Satisfied Customers Defect809 cited

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  • 2001The Effect of Brand Attitude and Brand Image on Brand Equity667 cited
  • Cited by

    • 2024Exploring the determinants of green electronics purchase intention through the stimulus-organism-response model28 cited
    • 2025Can corporate ESG practices promote consumers’ purchase intention of green food? The mediating role of brand trust23 cited
    • 2025The two-way influence of green banking practices and green electronic word of mouth in driving green trust and green loyalty: a trust transfer perspective22 cited
    • 2025Driving green competitive advantage: the power of knowledge, innovation, branding and CSR credibility16 cited
    • 2024Hybrid product branding strategies for brand value creation – combining and comparing green product innovations, limited editions and co-branding14 cited
    • 2025Fostering Sustainable Consumer Behaviors: Integrating Minimalism, Lifestyle of Health and Sustainability, and Collectivist Culture Through the Theory of Planned Behavior13 cited