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Sports fandom in the metaverse: marketing implications and research agenda
16 references·4 citing·44 second hop
Sports fandom in the metaverse: marketing implications and research agenda (2023)Sports fandom in the metaverse: marketing…The Metaverse: A new digital frontier for consumer behavior (2023)The Metaverse: A new digital …Metaverse – the new marketing universe (2022)Metaverse – the new marketing…Marketing in the Metaverse: Conceptual understanding, framework, and research agenda (2022)Marketing in the Metaverse: C…Identity crisis: a theoretical analysis of ‘team identification’ research (2017)Identity crisis: a theoretica…Understanding Fandom (2013)Understanding FandomExtended Self in a Digital World: Table 1. (2013)Extended Self in a Digital Wo…Beatlemania: Girls Just Want to Have Fun (2002)Beatlemania: Girls Just Want …Sport Fans: The Psychology and Social Impact of Spectators (2001)Sport Fans: The Psychology an…Brand Community (2001)Brand CommunityAn Integrative Theory of Intergroup Conflict (2000)An Integrative Theory of Inte…PRELIMINARY VALIDATION OF THE SPORT FAN MOTIVATION SCALE (1995)PRELIMINARY VALIDATION OF THE…Die-Hard and Fair-Weather Fans: Effects of Identification on BIRGing and CORFing Tendencies (1990)Die-Hard and Fair-Weather Fan…Distancing after group success and failure: Basking in reflected glory and cutting off reflected failure. (1986)Distancing after group succes…Social Psychology of Intergroup Relations (1982)Social Psychology of Intergro…Basking in reflected glory: Three (football) field studies. (1976)Basking in reflected glory: T…Social identity and intergroup behaviour (1974)Social identity and intergrou…Does self-congruity matter for virtual influencer’s non-fungible token (NFT) purchase intentions? The role of financial literacy (2025)Does self-congruity matter fo…Bridging the Virtual and the Real: The Impact of Metaverse Sports Event Characteristics on Event Marketing Communication Effectiveness (2025)Bridging the Virtual and the …The impact of the metaverse on the future business of professional football clubs – A prospective study (2024)The impact of the metaverse o…Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans’ Meaning, Team Brand Identification, and Cocreation Mechanisms (2024)Exploring the Influence of Fo…EQS : structural equations program manual (1989)A First Course in Factor Analysis (1993)Consumer Loyalty: The Meaning of Attachment in the Development of Sport Team Allegiance (2006)Progress and prospects for event tourism research (2015)What Is eSports and Why Do People Watch It? 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References

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  • 1974Social identity and intergroup behaviour4,072 cited
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  • 1976Basking in reflected glory: Three (football) field studies.2,360 cited
  • 2013Extended Self in a Digital World: Table 1.1,691 cited
  • 1995PRELIMINARY VALIDATION OF THE SPORT FAN MOTIVATION SCALE797 cited
  • 2001Sport Fans: The Psychology and Social Impact of Spectators693 cited
  • 2022Marketing in the Metaverse: Conceptual understanding, framework, and research agenda678 cited
  • 1990Die-Hard and Fair-Weather Fans: Effects of Identification on BIRGing and CORFing Tendencies658 cited
  • 1986Distancing after group success and failure: Basking in reflected glory and cutting off reflected failure.587 cited
  • 2002Beatlemania: Girls Just Want to Have Fun501 cited
  • 2022Metaverse – the new marketing universe478 cited
  • 2023The Metaverse: A new digital frontier for consumer behavior403 cited
  • 2013Understanding Fandom391 cited
  • 2017Identity crisis: a theoretical analysis of ‘team identification’ research

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268 cited

Cited by

  • 2024Exploring the Influence of Football Fan Tokens on Engagement: A Study on Fans’ Meaning, Team Brand Identification, and Cocreation Mechanisms10 cited
  • 2025Does self-congruity matter for virtual influencer’s non-fungible token (NFT) purchase intentions? The role of financial literacy10 cited
  • 2024The impact of the metaverse on the future business of professional football clubs – A prospective study8 cited
  • 2025Bridging the Virtual and the Real: The Impact of Metaverse Sports Event Characteristics on Event Marketing Communication Effectiveness8 cited